Author: Rebecca Greenfield

3 Fun & Easy Tips for Spending Your 2013 Memorial Day BBQ... with Cicadas

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But fear not, BBQ-ers! The Atlantic Wire's resident cicada expert is here to help! Cicadas and humans alike can celebrate this long weekend in peace, together, at the cicada-cue. Like so.

By Rebecca Greenfield

Mar 8, 2013

The Ban on Cellphone Unlocking Has Gone Too Far

AT&T's olive branch on Friday only reinforces how much power cell carriers wield with the new unlocking law: they can still deny customers the freedom of truly owning a phone they bought through another company — and that's why Senators are trying to overturn it.  

Comments | 2,759 Views

By Rebecca Greenfield

Mar 8, 2013

The Department Store Is Watching You

It's not quite that scene at the Gap in Minority Report, but the next time you leave your iPhone's WiFi signal on in public, expect a digital trail: real-world stores are tracking your every move.

Comments | 4,215 Views

By Rebecca Greenfield

Mar 8, 2013

Time Inc. After the Non-Deal: Keep Calm and Prepare for Doom

The mood is "lighter" since Time Warner's deal to spin off all 21 titles in its magazine division collapsed this week, even though the new plan — spinning off the publishing branch into a publicly traded company valued at just $2.50 per share — should have nobody calming down.

Comments | 2,586 Views

By Rebecca Greenfield

Mar 8, 2013

The SoMoLo Fever Has Finally Broken at SXSW

The era of the Social-Mobile-Local app has finally closed at SXSW Interactive, thank goodness. 

Comments | 1,035 Views

By Rebecca Greenfield

Mar 7, 2013

News Feed Is Facebook's New Jackpot

He didn't say the word "advertiser" once on Thursday, but Mark Zuckerberg may have made an historic step with Facebook's redesigned News Feed: The homepage for which he once apologized has transformed into a big, engaging platform that marketers already say they love.

Comments | 6,552 Views

By Rebecca Greenfield

Mar 7, 2013

This Is Facebook's New News Feed

Facebook has unveiled what it calls a "mobile first" new homepage look and — as expected — it takes up more space, meaning bigger ads. There's also a multi-faceted feed, seeking to transform the social network into "the most personalized newspaper in the world." Here's your first look, and how to sign up.

Comments | 8,381 Views

By Rebecca Greenfield

Mar 7, 2013

Marissa Mayer Earned Her Mega Bonus

After about five months on the job, on top of her $1 million annual salary, the Yahoo CEO received a ton of money for such a short period of time. But she made the company way more than that.

Comments | 3,621 Views

By Rebecca Greenfield

Mar 7, 2013

Sheryl Sandberg Saw Her Backlash Coming

After reading Sheryl Sandberg's "feminist manifesto" Lean In, you get the eerie impression that she knew what her critics would say.

Comments | 4,138 Views

By Rebecca Greenfield

Mar 7, 2013

The Snowquester That Wasn't

Here's a handy little GIF from via our favorite storm-hyping network, The Weather Channel, which basically explains why the Snowquester wasn't and will never be.

Comments | 862 Views

By Rebecca Greenfield

Mar 7, 2013

Carl Icahn Is Stirring Up Trouble at Dell

About that proposed $24.4 billion buyout of Dell: the notorious shaker-upper doesn't like the sound of the deal, so it looks like he's gone and bought up a big stake to get his way — in very Icahn-ish fashion, of course.

Comments | 172 Views

By Rebecca Greenfield

Mar 6, 2013

Time Warner Is Breaking Up with Time Inc.

Since talks fell through with the Meredith Corporation on Wednesday afternoon, Time Warner has decided to spin off Time Inc. and all 21 of its magazines into a separate company.

Comments | 2,733 Views

By Rebecca Greenfield

Mar 6, 2013

Facebook's New News Feed Is a Binder Full of Advertising

Word has leaked that Mark Zuckerberg will unveil separate feeds for different types of content at an event tomorrow, transforming the News Feed of 2013 into Facebook's September issue, only with five subdivided sections of the second most popular website in the world.

Comments | 1,035 Views

By Rebecca Greenfield

Mar 6, 2013

Marissa Mayer's Work-from-Home Ban Is Working for Yahoo, and That's That

Amid all the theoretical talk about how Marissa Mayer's work-from-home ban is a terrible policy for America, those actually affected don't sound too upset about anything, really. In fact, it's working rather well as part of a broader cultural shift.

Comments | 6,645 Views

By Rebecca Greenfield

Mar 6, 2013

Microsoft Fined $731 Million by the European Union, but Google May Be the Target

The European Commission has fined Microsoft $731 million for breaking an anti-trust promise, setting a strong precedent for how things can go for Google in its European anti-trust investigation.

Comments | 172 Views

By Rebecca Greenfield

Mar 5, 2013

How to Responsibly, Totally Freak Out Over Winter Storm Saturn

If the problem with winter storm names wasn't obvious when Nemo blanketed the East Coast last month, the latest storm with a name, this week's storm, which has earned the name Saturn, drives the point home.

Comments | 5,227 Views

By Rebecca Greenfield

Mar 5, 2013

Not All Work-from-Home Bans Are Created Equal

So Best Buy announced this week that it, too, will start making its workers come in and — well, well — nobody is calling new white-male CEO Hubert Joly a bad feminist yet. What gives?

Comments | 1,896 Views

By Rebecca Greenfield

Mar 5, 2013

New York Times Designs 'Snow Fall' 2.0 (Almost)

After the success of its multi-chapter, multimedia avalanche story, the Times today has given the online splash-page treatment to another graphics- and info-driven story, Dennis Overbye's "Chasing the Higgs Boson."

Comments | 1,552 Views

By Rebecca Greenfield

Mar 5, 2013

The iPhone 5S Arrives This Summer, Maybe

Devoid of any exciting rumored features to gossip about, the rumor-bloggers have latched onto some possible, but totally unsubstantiated release dates for the next iteration of the iPhone.

Comments | 2,998 Views

By Rebecca Greenfield

Mar 4, 2013

Samsung's New Phone Will Turn Pages with Your Eyes

A couple of weeks before the release of Samsung's Galaxy S IV, an anonymous employee who has played with the phone divulged to The New York Times that the phone will track your eyes as you read, scrolling through along with your pace, a feature that sounds a little bit nauseating.

Comments | 2,500 Views

By Rebecca Greenfield

Mar 4, 2013

Obama Offers Path to Legalization for Locked Cellphones

In response to the 114,000 signature petition speaking out against the brand new law against unlocking cell phones, the White House said it thinks the law against using a phone on a different carrier is stupid, too, but where do we go from here?

Comments | 2,242 Views

By Rebecca Greenfield

Mar 4, 2013

The Unknowable Truth of Aaron Swartz

In an attempt to explain the inexplicable death of Internet activist Aaron Swartz, some of the country's best journalists, most outspoken activists, and his closest friends have devoted thousands upon thousands of emotional words with few answers to why a young man took his own life nearly two months ago.

Comments | 1,990 Views

By Rebecca Greenfield

Mar 4, 2013

Samsung Takes the Secret-Gadget-Announcement Schtick Too Far

Just when Samsung had earned some respect for its advertising campaigns, the latest Galaxy S IV teaser disappoints by emphasizing secrets over product.

Comments | 1,035 Views

By Rebecca Greenfield

Mar 1, 2013

Get Ready for Facebook's Phone-First New News Feed (Now with More Ads!)

Facebook is holding a mysterious event next week to introduce "a new look" for its tired News Feed, and, yes, the speculation has begun. Here's what a revamp might look like.

Comments | 2,414 Views

By Rebecca Greenfield

Mar 1, 2013

What Your Reaction to Female Executives Says About You

With Marissa Mayer's new decree on telecommuting and Sheryl Sandberg's "feminist manifesto," everyone has an opinion about the feminine boss, but on what they're actually doing. Here's how we talk about women in power now.

Comments | 6,759 Views

By Rebecca Greenfield

Mar 1, 2013

Instagram Reveals the Great Goldman Party of 2013

For the first time since 2006, Goldman Sachs hosted one of its famous partners galas, and we know all about the lavish affair thanks to... Instagram, meaning the recession has officially ended and photo sharing apps are legitimate reporting tools.

Comments | 1,462 Views

By Rebecca Greenfield

Mar 1, 2013

Is This the Next CEO of Groupon?

Now that Groupon's "quirky" co-founder and former CEO Andrew Mason has finally left, it sounds like the daily deals company will take the opportunity to appoint someone a little less childish and a little more concerned with the bottom line.

Comments | 690 Views

By Rebecca Greenfield

Feb 28, 2013

Groupon Fired Its Self-Destructing CEO, Finally

It looks like those very bad earnings were the final straw for Groupon CEO and co-founder Andrew Mason, who said late Thursday that he had been fired by the tumbling deal site he saw rise, fall, and fall even harder.

Comments | 2,776 Views

By Rebecca Greenfield

Feb 28, 2013

Businessweek Let Its Provocative Design Go Too Far with This Racist Cover

Considering Bloomberg Businessweek's generally stellar covers, a lot of people are wondering how exactly this one with its absurd caricatures and racial undertones got through the editorial process.

Comments | 1,897 Views

By Rebecca Greenfield

Feb 28, 2013

Marissa Mayer Doesn't Want to Be Queen of the Feminists

Despite inheriting the title of Woman Who Has It All in Chief, the Yahoo CEO doesn't want to lead the feminist tribe, according to comments she said over a year ago that have resurfaced in light of her recent scandalous order to end work-at-home setups.

Comments | 3,276 Views

By Rebecca Greenfield

Feb 28, 2013

Samsung Hired Judge Who Made Apple Apologize to Samsung, and That's OK

Remember that judge who made Apple rewrite its too-sassy public apology to Samsung? Well, Samsung has turned around and hired him as an expert in its patent battle with Ericsson, which seems totally unethical, but is actually quite legal.

Comments | 345 Views

By Rebecca Greenfield

Feb 28, 2013

This Is Where the Twitter Vortex of 'Wow' Ends

There's a new little Twitter game happening that we will call the Vortex of Wow in which someone tweets "Wow." and then a link to another person tweeting "Wow." with a link to another person tweeting "Wow." and then, well, you get the picture.

Comments | 3,104 Views

By Rebecca Greenfield

Feb 27, 2013

Sergey Brin's Masculinity Is Threatened by Smartphones

The Google founder Sergey Brin's remarks about how his smartphone makes him feel emasculated was either an alienating off-color remark or a suggestion that he is turning into a robot.

Comments | 1,170 Views

By Rebecca Greenfield

Feb 27, 2013

The Outlook Is Grim for Groupon as Its Stock Sinks After an Earnings Miss

Groupon's stock is down over 20 percent in after-hours trading after an earnings report that not only missed analyst expectations, reporting $683 million in revenue compared to an expected $640 million, but also posted a dismal forecast for next quarter.

Comments | 492 Views

By Rebecca Greenfield

Feb 27, 2013

Tinder: A Hook-Up App Women Actually Use

Up until now dating apps, not to be confused with online dating websites, have had a male heavy demographic—that is, until Tinder came along.

Comments | 26,137 Views

By Rebecca Greenfield

Feb 27, 2013

The Known, Unknown, and Unknowable of Twitter's $10 Billion Valuation

In all this Twitter $10 billion valuation talk a lot of theoretical numbers and estimates get thrown out there as fact.

Comments | 489 Views

By Rebecca Greenfield

Feb 26, 2013

Chill Out, Marissa Mayer's Work-at-Home Memo Is Not About You

Least compelling of all the arguments against Yahoo CEO Marissa Mayer's new tyrannical order — outlawing permanent work-from-home arrangements for her employees — come from people who feel like their particular work-life patters are about to be upset . 

Comments | 1,551 Views

By Rebecca Greenfield

Feb 26, 2013

Cablevision's Anti-Bundling Lawsuit Won't Break the Cable Bundle

Don't be confused: Cablevision's anti-trust suit decrying the evils of "anti-consumer" bundling by Viacom, which have pushed cable-bills up oh-so-high, has nothing to do with the frustrations consumers have with cable bundling.

Comments | 862 Views

By Rebecca Greenfield

Feb 26, 2013

Coolest Thing About Learning to Code Is Getting a Job

In an attempt to get more schools to offer programming classes, Code.org has released a promotional video filled with celebrities and "celebrities" that basically says: learn code and you too can work in a hip Silicon Valley office.

Comments | 2,586 Views

By Rebecca Greenfield

Feb 26, 2013

You Will Be Warned: ISPs Roll Out Their Anti-Piracy Alert Systems

After some delays, the movie industry's home-brewed system to fight Internet pirates has finally arrived, and depending on their internet service provider, pirates may not have all that much to fear. 

Comments | 2,414 Views

By Rebecca Greenfield

Feb 21, 2013

Consensus: The Google Chromebook Pixel Costs Too Much

The main appeal of the Chrome-powered notebooks to this point has been their super low price, but  Google's brand new touchscreen Chromebook Pixel laptop starts at $1,299, a full $100 more than a 13-inch MacBook Air.

Comments | 345 Views

By Rebecca Greenfield

Feb 21, 2013

Silicon Valley's 'Culture' Is a Cover-up

Despite emotional arguments that the tech world's meritocracy obsession comes with the best intentions, there are increasing calls from actual female and minority start-up employees who suggest very much the opposite. In Silicon Valley, it appears, start-up culture has actually reinforced its own glass ceiling.

Comments | 1,379 Views

By Rebecca Greenfield

Feb 21, 2013

Dream Robot Doctors Will Even Make Health Insurance Less Painful

Another reason to welcome our inevitable robot overlords: not only will they be doctors, able to operate and save our lives, they will also deal with the insurance hassles. Sign us up!

Comments | 690 Views

By Rebecca Greenfield

Feb 21, 2013

Horn Rims Won't Make Google Glass Fashionable

Props to Google for working with the hip glasses maker Warby Parker in an attempt to make its wearable A.I. goggles more stylish, but it will take a lot of social acceptance of robot aesthetics before a face-computer looks cool.

Comments | 4,655 Views

By Rebecca Greenfield

Feb 20, 2013

Let's Play the PlayStation 4 Expectations Game

Sony is set to unveil the first new PlayStation console in seven years at an event this evening, in hopes of catching up to Microsoft and Nintendo.

Comments | 1,207 Views

By Rebecca Greenfield

Feb 20, 2013

Things You Can Officially Do with Google Glass

For those not inclined to watch Google's new demo video, here are all the the adventures you can take with this particular gadget of the future.

Comments | 16,898 Views

By Rebecca Greenfield

Feb 20, 2013

How Yahoo's New Homepage Will Make Yahoo More Money

After months of leaks, Yahoo finally unveiled its new homepage today and though it may not look that different, its new personalized news feed is the most important, and potentially most lucrative, part of the new look.

Comments | 1,168 Views

By Rebecca Greenfield

Feb 19, 2013

How to Avoid Getting Spear-Phished by China's Hackers Who Cracked Apple

From The New York Times and the Defense Department to Facebook and now even Apple, there's one increasingly sophisticated type of spam to watch out for — and here are some tips, just in case the Chinese hacker war hits your inbox next.

Comments | 5,518 Views

By Rebecca Greenfield

Feb 19, 2013

Chinese Hackers Got Inside Apple, Too

Following a string of disclosures from big companies that could point to a larger Chinese threat, Apple on Tuesday became the latest to admit that its internal computers had been hacked — and by the same malware malfeasance that got inside Facebook.

Comments | 1,300 Views

By Rebecca Greenfield

Feb 19, 2013

Microsoft's $30 Million in Anti-Google Ads Put Political Advertising to Shame

In its latest attempt to take down Google with a negative fervor unseen since, well, November, Microsoft has begun a three-month ad campaign for Outlook that will cost between $30 and $90 million — and focus almost entirely on how terrible Gmail is.

Comments | 2,242 Views

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