Think about it:
Do you appreciate your state? Feel like you get a decent return on your tax dollar? Would you recommend your state to friends as a place to live or, conversely, as a place to avoid? Is your state ascending or descending as a brand?To attract strong businesses and "consumers" (read: residents), Linton advises states to market themselves and remember that the same law holds for states as for companies--image is everything.
Want to add to this story? Let us know in comments
or send an email to the author at
jhudson at theatlantic dot com.
You can share ideas for stories on the Open Wire.
John Hudson



User Comments
Please type your comment and click Post. If you’re not already logged in you will be prompted to log in or register