Strange Bedfellows

Goldman Sachs Flack Turns HuffPo Blogger

Heather Horn 29 Views Feb 9, 2010

Goldman Sachs may have won a PR coup by giving its CEO a puny bonus, but bashing the firm still brings together some of the unlikeliest of allies. Now Goldman has entered a strange alliance of its own. Lucas van Praag, Goldman Sachs Head of Corporate Communications, has taken up blogging at The Huffington Post. The popularly reviled PR-man's post is nothing special--a point-by-point rebuttal of a New York Times story: "Many of the supporting 'facts' don't stand up to serious scrutiny. ‪‪ Here are some of the errors," he begins.

What's more remarkable is his platform. The Huffington Post is hardly the friendliest ground for launching a counterattack. The liberal news outlet frequently blasts out banner headlines such as Goldman Sachs Spends 30 Times More On Compensation Than On Small Business Loan Project, Goldman Sachs Had Bomb-Sniffing Dogs, Police Barricades At Its Headquarters Before Earnings Announcement, Goldman Sachs Helped Push AIG To The Brink

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Heather Horn

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Topics: Wall Street, Goldman Sachs

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