AOL Profits Fall, But Advertising Saves the Day

Reuters
Adam Martin 179 Views Feb 1, 2012

Advertising bolstered AOL at the end of 2011, lifting the company's profits beyond Wall Street's expectations, the fourth-quarter profit report revealed. But thanks to a dial-up business that bleeds money, AOL's profits still fell from a year before, Reuters reported: "Earnings fell to $22.8 million, or 23 cents a share, from continuing operations from $66.2 million, or 60 cents a share, a year earlier."

On a positive note, acquiring Huffington Post and TechCrunch in 2011 helped the company beef up its ad revenue, Bloomberg reports. And it's a good thing AOL's moving to a more ad-based income model, because the people who've been paying the company for email they don't need, as the New Yorker reported a year ago, will eventually wise up and walk away, taking their money with them.

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