How Much Are Your Reviews Worth to Yelp?

Yelp
Alexander Abad-Santos 517 Views Mar 2, 2012

The answer would be around $900 million. The ubiquitous consumer review company priced its IPO at $15 a share starting today, which as Reuters reports, was above the expected range, valuing the website at nearly $900 million. (Earlier this month Yelp said it would sell between $12-$14 per share.) That hefty valuation doesn't come without some questions. As the Associated Press notes, the 8-year-old company has yet to turn a profit, though the offering could raise as much as $123 million for the company before expenses. You can follow Yelp's stock on the New York Stock Exchange today under the symbol: YELP

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