Sorry, America, Twinkies Are Doomed After All

Reuters
Adam Clark Estes 3,274 Views Nov 20, 2012

Wrap your hope in cellophane and box it away for another year, because Hostess says its last ditch effort to make amends with its bakers' union "was unsuccessful." We know we got you excited on Monday, when Hostess suspended its bankruptcy hearing, after Hostess agreed to mediation at the judge's recommendation. All that talk about a Mexican takeover of the classic American brand and Twinkie joining the Pabst Blue Ribbon family is now back on the table. Don't blame the unions, though. Ken Hall, secretary-treasurer of the Teamsters union sounded genuinely disappointed after the talks fell through. "This is a tragic outcome," said the union leader.

It's true. Now that talks between Hostess and the union have failed, 18,500 jobs will almost certainly be lost. Twinkies will disappear from grocery store shelves -- at least for a little while. And  you'll be forced to hear about crazy people trying to sell the golden creme-filled treats for $200,000 for another week or two. If you can a bright side, please quickly find a Hostess employee, and share it with them. 

Hostess is staying silent on the whole matter until its bankruptcy hearing reconvenes on Wednesday. The company's plants are already closed, and everything looks like it's ready to be liquidated. After a bunch of legal paperwork, Hostess will fade to black-and-white like Circuit City or Borders or Kodak or any of the many other failed American companies. We'll miss Hostess. Mostly because we'll miss the fun scientific experiment that was figuring out what was inside its its weird cake things.

 

Want to add to this story? Let us know in comments. You can share ideas for stories on the Open Wire.

Sources

Related Articles   More by Adam Clark Estes
The Wonder Hostess Bakery Thriftshop is shown at the Utah Hostess plant in Ogden, Utah, Thursday, Nov. 15, 2012. Hostess Brands Inc. is warning striking employees that it will move to liquidate the company if plant operations don't return to normal levels

Is Today the Day the Twinkie Dies?

Crisis Averted: Twinkies Live!

Five Best Tuesday Columns

 

Amazon Is Reportedly Building a 3D Smartphone You Can Control with Your Eyeballs

New Details About North Korea's American Prisoner Are Appropriately Crazy

Elsewhere on the Web

User Comments

Please type your comment and click Post. If you’re not already logged in you will be prompted to log in or register

  • The Atlantic Wire on Twitter
  • The Atlantic Wire RSS Feed
  • The Atlantic Wire iPhone App