Smashing box office records, James Cameron's Avatar has become
the second highest-grossing film ever earning $1.13 billion worldwide. Soaring
past Disney's Pirate's of the Caribbean, Avatar may end up being the
biggest grossing film ever, counting global sales and unadjusted for
inflation. With such eye-popping success, it's clear Avatar will
shake up Hollywood in a big way. But how? Entertainment reporters and
Hollywood insiders point to a new era of special effects and global
- Blurs the Line Between Animation and Live Action, says
established Hollywood director Jon Favreau: "It is a game-changer from
a production standpoint certainly in the way
he's using motion capture and operating a camera within a volume... the
line between animation and live action is blurring in many ways."
Favreau told an interviewer he will mimic Cameron's use of motion
capture and CGI in his upcoming action film Iron Man 2.
- Sets the Gold Standard for 3-D Cinema, observes Maria Puente
at USA Today. She cites the chairman of IMAX films who says more and
better use of digital 3-D technology is on its way following Avatar's
success: "With the technology hugely improved, producing
better sound, crystal-clear images and more immersive experiences...
top directors can transform the industry by moving the
studios toward 3-D"
- Demonstrates the Power of Foreign Markets, writes Sarah Ball at Newsweek: "Avatar opened in 106 markets globally and was No. 1 in all of them. Markets such as Russia, where Titanic saw modest receipts in 1997 and 1998, are white-hot today, analysts say, with more screens and moviegoers than ever before. Avatar stands poised to reap the benefits, and it has already dotted the globe with box-office records."
- Will Be the Next Star Wars, writes Ben Child at The Guardian: "This is going to be a film that kids and adults alike will remember
2009 (and 2010) by, and there aren't too many movies that you can say
that about. For me, it's a feature that - like the original Star Wars
trilogy, ET and Indiana Jones before it - causes the viewer to unfurrow
his or her brow and wrap themselves up in sheer cinematic indulgence."
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