Update: The Atlantic magazine got an early jump on 3-D television in this April 2009 piece by Josh Levin. While remarking that "None of these products is ready for the mass market," he says that the ideal use for 3-D television is sports, where you can "sit down, put on some glasses, and your couch is on the 50-yard line"
YES, MAKE WAY FOR 3-D
- ESPN Is Already Leading the Charge, write Brian Stelter and Brad Stone at The New York Times: "The pioneering sports network ESPN said it would show at least 85 live events on a 3-D channel starting in June." The company will launch an all-sports 3D network broadcasting World Cup soccer, the Summer X Games, college basketball and college football.
- Avatar Shows There's a Demand for 3-D, writes Joe
Flint at The Los Angeles Times: "The popularity of 3-D movies has been
established recently by such films as 'Avatar,' 'Up' and 'The Final
Destination.' As the Times notes, "James Cameron's 'Avatar; surpassed the staggering $1 billion mark last weekend --
companies are now determined to bring an equivalent experience to the
- For Cable Companies, This Has to Happen, writes Nick Summers at Newsweek: "If they want to keep getting our dollars, they'll have to. I would love, love, love to ditch my cable payment. But I would also love to see Alex Ovechkin tearing down the ice in three dimensions."
NO, THINK ABOUT CONSUMERS
- It's Pretty Impractical, writes Nick Bilton at The New York Times: "I really can't imagine inviting a group of friends over for hamburgers and beers to watch a Yankees game, then handing them a pair of 3-D glasses as I greet them at the door. Do I have to take the glasses off each time I go check on the burgers? And what happens when I want to watch shows like 'Seinfeld,' or 'Everyone Loves Raymond'? Will I really want to experience these in 3-D too?"
- The Masses Can't Afford It, writes Phil Rosenthal at The Chicago Tribune: "Because we lack the bucks for the new high-tech TVs that will be needed to enjoy the full effect, this development is one that doesn't yet look as though it's headed straight at most of us." A 3-D-compatible television set will cost consumers $2,000