Cliché Watch

Super Bowl Latest To Set Media 'Record'

Jake Simpson 172 Views Feb 9, 2010
News that Super Bowl XLIV surpassed the series finale of M*A*S*H as the most watched television program in U.S. history prompted comparisons to another recent entertainment record-setter. "What a year!" gushed Gawker's Richard Lawson. "First Avatar ascends to the top of the box office pile, and now we have a shiny and enormous new television record."

A media first is not the only thing linking the Super Bowl and Avatar. Just as detractors argued Avatar's box office mark was the product of inflation and a larger population, some are pointing out the Super Bowl had a larger potential TV audience than M*A*S*H did in 1983. Below the Beltway's Doug Mataconis fleshes out an enlightening nugget most news stories buried.
Even if the record stands, however, the M*A*S*H numbers do win out in one respect: "There are more American homes with television sets now (114.9 million) than there were in 1983 (83.3 million). An estimated 77 percent of homes with TVs on were watching “M-A-S-H” in 1983, compared with the audience share of 68 for the Super Bowl."

Want to add to this story? Let us know in comments. You can share ideas for stories on the Open Wire.

Topics:
Elsewhere on the Web

User Comments

Please type your comment and click Post. If you’re not already logged in you will be prompted to log in or register

  • The Atlantic Wire on Twitter
  • The Atlantic Wire RSS Feed
  • The Atlantic Wire iPhone App