On Friday, the Atlantic Wire reported on the Twitter
between Business Insider head Henry Blodget and Reuters
blogger Felix Salmon. The two argued about the relationship between good journalistic
ethics and a decent publishing model (among other things). In heat of the digital
back-and-forth, Salmon, one of the most prominent business commentators,
made a passing reference to the business model of Gawker
founder-and-proprietor Nick Denton, noting that "the old days of
link-plus-snark are over."
Salmon refers to Denton's business model more thoroughly in a post on "blogonomics
This is one area where I think that Henry
could take a leaf out of Nick Denton’s book, and refuse to run
deeply-discounted ads. Doing that helps to improve the value of the
brand among advertisers, and it also creates interesting opportunities
for rewarding staff. At such a website, there will always be unsold
inventory; at Gawker Media, that inventory is given over to the Gawker Artists program. At TBI,
the inventory could be given over to staff journalists, in proportion to
their pageviews the previous month, to donate to whichever organization
they think could make best use of some free advertising on the site.
writers are crucially aware of the changing
nature of blog-based journalism
, and Denton pulled rank as a media
mogul and tried to put Salmon in his place
with a salvo of tweets. Denton
begins with a harsh correction
http://bit.ly/9HrHbb @felixsalmon You are
clueless: ALL sites discount from rate card; and they run network ads if
they don't have scale.
...before taking a serious swipe
@felixsalmon I get that
you've never seen a media business from the inside. But stop pretending
expertise. It's becoming embarrassing.
Denton also disses
Salmon in passing tweet:
@antderosa Every numerically
irrelevant group -- French filmmakers, Felix and co -- likes to think it
compensates with influence.Salmon
could only offer these relatively meek replies
@nicknotned did you run
network ads when you were TBI's size?
@ Sites boast about the CPMs they get, but they're very quiet on their RPMs. No one's transparent on that front.
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