Spatwatch

My Traffic's Bigger Than Yours

John Hudson 30 Views Mar 8, 2010
It's no secret. Conservative media mogul Andrew Breitbart and libertarian commentator Conor Friedersdorf like to fight. Whether it's about journalistic ethics or left-wing media bias, the two spar relentlessly, passionately and intelligently. Last week, however, emotions got the best of them in a Twitter spat that regressed to "my Web site gets more traffic than your Web site":
Breitbart: "no one cares about your respective approach to journalism. earn your place at the podium & ill be there."

Friedersdorf: "I write for sites with more traffic than yours. How exactly do I earn my place? You're all bluff -- but savvy!"

Breitbart: "which site has more traffic than mine?!"

Friedersdorf: "AOL, Newsweek, The Guardian, and Sullivan, I'm guessing. The Daily Beast? Dunno. Certainly I've earned a place at table."
So who's right? Publicly available data can't settle the matter of "who's on the podium," but it can tell you something about traffic. Breitbart's blog empire--Big Hollywood, Big Government, Big Journalism--is nested under a large news site frequently linked by the Drudge Report. Friedersdorf's contributions have also appeared on very large sites. Available data on unique visitors from Quantcast gives you a rough sense of their respective sizes. What it can't tell you about, of course, is what they're really concerned about: clout.


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