When it first premiered in 1990, Law & Order was a
groundbreaking crime drama. It deftly narrated both ends of the American
legal system: law enforcement and prosecution. Now, in its 20th
season, the series is one season away from being the longest-running drama in television history. Unfortunately for creator Dick
Wolf, NBC has canceled it. Reflecting on the show's performance, television columnists explain what forced NBC's hand. Fans, the comment
section below is yours for laments.
- Its Time Had Come, writes
Michael Starr at the New York Post:
"The New York-based show, once a ratings powerhouse, has struggled for
viewers, and in the last few years had been saved from the chopping
block only by 11th-hour reprieves."
- Blame
Comcast, writes Jon Friedman at MarketWatch: "What
this tells us is that NBC, currently a unit of General Electric, is
trying to show its owner-to-be Comcast that it can play hardball and not
give in to sentimentality."
- Blame Its
Audience, writes Lisa de Moraes at the Washington
Post: "The show's audience is very old. About 64 percent of the show's
audience -- 4.7 million people -- are aged 50 and older. This is
important because NBC executives have steadfastly maintained for years
that they do all their ad sales business according to how many 18-49
year olds their shows can deliver to advertisers. The network does not
include in its sales pitches any viewer who is over the age of 49. Which
means the 'sellable' audience of 'Law & Order' amounts to about 2.6
million viewers."
- Blame Ratings, writes
Lacey Rose at Forbes: "While
unpopular--and to some, borderline cruel--a decision to end the show
before it reaches the historic 21-season mark would indicate NBC
executives are thinking with their wallets rather than their hearts. And
perhaps wisely so. For a network in turnaround mode, there's little
room for programming that is costly and modestly rated--and in recent
years, that's what the franchise's flagship series has become. The
reality: with little buzz and a hefty price-tag (the cast may be
interchangeable, but Wolf doesn't come cheap),
a 1.8 rating in the advertiser-beloved 18 to 49 demographic and 7.3
million total viewers may not be enough."
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