According to Mark Sweney of The Guardian:
Yahoo has signed up Ben Stiller, star of films including Zoolander and Dodgeball, to create an online current affairs show starring his parents.Will the new series be successful? Hard to say. To the Wire, it sounds like a conceptual marriage between Bloggingheads and Old Jews Telling Jokes--in other words, a match made in heaven. We only hope Jerry Stiller makes use of his demonstrated ability to convey reams of information in concise, eight-second blasts.
Stiller, who is appearing at several events at the Cannes International Advertising Festival with Yahoo, will create an as yet undetermined number of "webisodes" of probably less than 10 minutes in length. The series will run exclusively online on Yahoo.
"Ben is directing and producing a web-only show with his parents commenting on current news items," said the Yahoo chief marketing officer, Elisa Steele, speaking to MediaGuardian.co.uk.
Want to add to this story? Let us know in comments or send an email to the author at aeichler at theatlantic dot com. You can share ideas for stories on the Open Wire.



User Comments
Please type your comment and click Post. If you’re not already logged in you will be prompted to log in or register