Since when do red-blooded Americans give a McDonald's Happy Meal about
soccer? Since this World Cup, apparently. The New Republic's Howard Wolfson
says the "surest sign that soccer has hit the big time in the States"
is that "Matt Drudge thinks so." Correct: the conservative creator and
curator of The Drudge Report is featuring the (apparently
) yuppie-and-immigrant-beloved "beautiful game" on his page.
night the Drudge Report website led with the speculation that World Cup
organizers might ban the vuvuzela horns. Earlier in the day he led
with a picture of poor Robert Green looking hapless. You may not think
much of his politics, but Drudge still has an uncanny ability to shape
and direct traditional news coverage. He knows his audience, and if
there wasn't a market for soccer in the States, he wouldn't be
featuring it on his site.
Is soccer starting to go mainstream?
It used to be unthinkable. But Wolfson says it's happening: "Soccer is
starting to seep into the popular consciousness. Drudge has got his
finger on the pulse--and its beginning to beat faster."
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