Here's a buzz kill. According to a new study, simply holding an
alcoholic beverage makes you appear less intelligent. It doesn't matter
if you're nursing a Miller High Life or swirling a Cabernet Savignon:
people will think you're dumber than they would normally. The new findings come from researchers
at the University of Michigan and the University of Pennsylvania. AOL's Paul Kix
has the overview:
study conducted five experiments. One had people judge photographs of
others holding an alcoholic drink, a non-alcoholic one or nothing.
Another experiment tested how persuasive a speech would be if the
audience knew the speaker was drinking alcohol or something
nonalcoholic. In both cases, alcohol dimmed the perceived intelligence
of the people holding the drinks.
The most damning and
universally applicable finding, however, came from the experiment that
melded alcohol and job-seeking. Let's say a potential employer takes
you, the potential employee, to dinner. The study shows that when you
order a glass of wine or a beer, the employer views you as less
desirable -- even if the employer orders a drink as well.
Being the rigorous academics that we are, we read through the entire study
and found a gaping flaw in their methodology. They never tested for the Sam Adams effect:
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