The study conducted five experiments. One had people judge photographs of others holding an alcoholic drink, a non-alcoholic one or nothing. Another experiment tested how persuasive a speech would be if the audience knew the speaker was drinking alcohol or something nonalcoholic. In both cases, alcohol dimmed the perceived intelligence of the people holding the drinks.Being the rigorous academics that we are, we read through the entire study and found a gaping flaw in their methodology. They never tested for the Sam Adams effect:
The most damning and universally applicable finding, however, came from the experiment that melded alcohol and job-seeking. Let's say a potential employer takes you, the potential employee, to dinner. The study shows that when you order a glass of wine or a beer, the employer views you as less desirable -- even if the employer orders a drink as well.
Want to add to this story? Let us know in comments
or send an email to the author at
jhudson at theatlantic dot com.
You can share ideas for stories on the Open Wire.
John Hudson


User Comments
Please type your comment and click Post. If you’re not already logged in you will be prompted to log in or register