Blaring covers sell magazines, and some gossip consumers (even those of the
guilty-pleasure variety) may not care about which magazine grabs their eye. But for the discerning tabloid readers, Gawker has provided a
. They ranked the tabloids by accuracy of the rumors. Drawing on a year and a half's worth of magazine covers, they tallied up how often glossies were right about "break-ups, pregnancies, marriages, engagements, adoptions, and
reconciliations," comparing "Us Weekly, Star, Life & Style, In
Touch, and OK!" People, the largest celebrity magazine, was disqualified because it published
"so few" unsubstantiated rumors. Gawker cited the rationale that People "relies on scoops that have been
spoon-fed by publicists."
Here, of the five tabloid magazines Gawker tracked, are the rankings:1.
"The magazine's solid batting average is derived, in part,
from its tendency to rely on paid-for 'exclusives' about reality stars
and other C-listers."2. Life & Style:
It was cut down a
notch for predicting "a Christina Aguilera divorce, a Beyonce
pregnancy, and multiple buns in the oven for Jennifer Aniston."3.
"With the magazine relying heavily on Brangelina rumors
(almost all of which turned out to be untrue)—and with 19 incorrectly
reported pregnancies (Nicole Kidman, Penelope Cruz, Eva Longoria) over
the 20 months—In Touch's batting average took a hit."4. OK!:
tabloid is tied for last place with Star for numerous failures: "OK!
falsely reported multiple Jennifer Aniston pregnancies, as well as a
wedding, pregnancy, and break-up for Kristen Stewart and Robert
"Myriad Star stories turned out to be false,
including at least 25 celebrity pregnancy takes and several stories
about Tom Cruise and Kate Holmes breaking up."
To see the specific data sets, full breadth of statistical analysis and a nifty chart, click here
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