On Wednesday, the New York Times homepage took a
leap
into the meta by putting a doctored photo from The Onion into the lede. In a spot normally reserved for breaking news, they plopped a photoshopped image of
bare-chested Joe Biden grinning at the camera while washing
"his" spiffed up Pontiac muscle-car. Authored by
Jeremy W. Peters, the
article surveyed the vice president's mock escapades as reported by the nation's finest satirical news source. The prominent placement of the picture, and the awkward
phrasing of the caption ("This photo illustration is NOT the
Vice-President washing his car") caused confusion and amusement across the Web.
Was it a cheap traffic grab? A social experiment
by Times editors? Sadly, the Internet offers no definitive
explanations. Only derisive quips, sarcastic explanations and earnest
musings:
- The Awl - "Serious Newspaper Article About Parody
Newspaper Article Has To Be A Joke, Right? I mean, did they invent some
new kind of 'meta' and not tell me about it?"
- Slate - "For some
reason, people really want to believe that Biden is a shambling
goon....The public demand for Biden to be more like Harry Nilsson or
Burt Reynolds is insatiable."
- Splitsider - "Come on, you know
Biden loves these things. If there's anyone who would appreciate seeing
their own face in a popular publication no matter what the context, it's
Biden."
- The New York Observer - "The Onion has been pretty
consistent in showing Vice President Biden as some kind of aging
swinger. Next up, apparently: he'll be living on a houseboat."
- The
Atlantic - "I wonder what the Times is gunning for here? Trying to
shake the 'Gray Lady' moniker? Nervous that Huffington Post is
challenging its traffic? It's sort of like watching a sad old man buy a
Trans Am in a desperate bid for youth..."
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