There's nothing unusual about seeing New York Times or The Economist
ads blanketing other news media websites. But usually these ads exist
in pop-up form or otherwise unobtrusively adorn an article. Not so in
the case of the Times and a certain salmon-colored weekly. If you
happened to check The New York Observer
around midday Thursday, you'd be forgiven for thinking you
were misdirected to the New York Times--the paper has managed to place its logo in pretty much every open spot on the Observer's homepage.
Here's just the top half of the page (sadly, the Times didn't attempt to sneak a hamster
into one of the ads):
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