Taco Bell's "seasoned beef" appears to be a clever mirage. That's what an Alabama law firm is alleging when it slapped the
chain with a "false advertising
suit for misleading customers about the actual content of its Taco
fillings. Surprise! The "meat" is only 36 percent actual beef. "The
other 64% is mostly tasteless fibers, various industrial additives and
some flavoring and coloring," explains Gizmodo's Jesus Diaz
Even though the lawsuit has prompted revulsion at this
revelation, some (including the Wire) are curious: what were customers expecting from the fast food establishment?
Are Taco Bell customers
expecting USDA certified organic, free-range ground beef wrapped in
toasty, locally grown organic corn tortillas sprinkled with cheddar
cheese made from comfortable living, grass-fed cows? That's probably not
the first thing on one's mind while in a drive-thru line about to order a Volcano taco
generously slathered in "lava" sauce. Here's an interesting theory, floated (perhaps sarcastically) by the San Francisco Chronicle's Mike Moffitt
: Maybe Taco Bell was "doing its customers a favor by deceiving them."
Moffitt takes a look at the full list of ingredients in the Taco filings (here
and offers this observation. "Look at ingredients #3 and #8 - isolated
oat product and oats. Nothing wrong with oats, is there? Oatmeal is a
significant sources of dietary fiber, which helps lower LDL (bad)
cholesterol. Any doctor will tell you that oats are better for you than
red meat." Which leads to a conclusion that "Taco Bell may be fudging on their 'ground beef' with cheap filler, [but] that
filler could actually be healthier to eat."
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