On the radio program This American Life, host Ira Glass gleefully announced that he might have his hands on the original recipe for Coca-Cola, which had appeared in a 1979 Atlanta Journal-Constitution article long ago relegated to the dustbin of history. The article had photographed a cola recipe written by pharmacist and Coca-Cola creator John Pemberton.
The revelation has made headlines across the world, so much so that This American Life’s site buckled under the traffic. But before you get carried away, here are five reasons why you might want to temper your excitement:
- We kind of already knew this: Coca-Cola has a recipe from one of Pemberton’s notebooks in its archives that’s almost identical to the one mentioned by This American Life, and this recipe was included in a history of Coca-Cola by Pendergrast.
- The original recipe doesn't taste like Coke: When This American Life made a batch of the original recipe and matched it up against Coke in a blind taste test at a supermarket, 93 percent of participants were able to tell the real Coke from the show's version.
- Coca-Cola says close but no cigar: In response to the radio segment, Coca-Cola has essentially patted This American Life on the head and said, “aww, nice try, but not quite.”
- The real secret ingredient is marketing: "Today, anybody with access to a sophisticated chemistry laboratory could analyze the formula of Coke, but no one can call a product called Coke other than the Coca-Cola Company," industry analyst John Sicher tells the Atlanta Journal-Constitution. "The so-called 'secret formula' is a wonderful story of lore and mystery, but in reality, the value today is the brand, not the formula."
Orange oil: 20 drops
Lemon oil: 30 drops
Nutmeg oil: 10 drops
Coriander oil: 5 drops
Neroli oil: 10 drops
Cinnamon oil: 10 drops
Alcohol: 8 ounces alcohol
Mix together 2 to 2.5 ounces of 7X with:
Citric acid: 3 ounces
Caffeine: 1 ounce
Water: 2 1/2 gallons
Lime juice: 2 pints
Vanilla: 1 ounce
Caramel coloring: 1.5 ounces
Sugar: 30 pounds
Fluid extract of coca: 3 drams USP