Plenty of potential Super Bowl ads are seemingly made to be rejected. Why? 30-second spots during the broadcast are going for $3 million, and once an ad is nixed it gets plenty of free publicity (See: "Is Doritos Mocking Christians?"). But usually, as Politics Daily's David Gibson
observes, the majority of ads being waved away are done so for
inappropriate or racy content. The latest spot to be
rejected by Fox broadcasting was done so for "advancing particular
beliefs or practices," which is against company policy.
The ad, which was produced by the Fixed Point Foundation,
showcases a group of guys who wouldn't be out of place in a beer
commercial gathered around a big screen yelling at the TV during a
football game. After a close-up of John 3:16 is flashed onscreen, they
wonder what the verse means and use a smart phone to look it up. That's
it. Gibson explains that Fox likely blocked the ad to avoid "the wrong
kind of controversy," but hedges by noting "it's hard to see how a
commercial whose only religious reference is a brief shot of a player's
eye black and 'John 3:16' could offend an audience of sports fans."
Here's the 3:16 ad and, for reference, the Doritos spot:
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