It's rarely good news when a Frontline camera crew shows up at your office. It's the best news magazine on television (a fact anyone who watched the show's March 1 report on the Egyptian uprising can attest to) and have a special fixation on large, secretive organizations that turn huge profits and offer little in return. In this respect, it's amazing it took the show 28 years to get around to the NCAA and the question of whether to pay student athletes.

That's the subject of tonight's lead story, tracing how the March Madness became big business. Based on this clip of correspondent Lowell Bergman (loudly played by Al Pacino in The Insider) grilling NCAA president Mark Emmert on why players shouldn't even expect a cut of the tournament's new $10.8 billion TV deal (to say nothing of the $100 million next weekend's Final Four is expected to generate for the city of Houston), the segment, airing at 9 tonight on PBS, looks like required viewing.

Watch the full episode. See more FRONTLINE.

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Ray Gustini