Next Up: HBO Renews a Show Before It Actually Premieres

Publicity Still
Ray Gustini 1,609 Views Apr 19, 2011

Game of Thrones only premiered Sunday night, but HBO has already announced the $60 million fantasy series will be back for a second season. The Tuesday-after-the-premiere renewal is emerging as the network's preferred method of announcing return engagements for its pricey new series--in September, the network announced Boardwalk Empire's second season the Tuesday after the $50 million gangster show debuted.

Considering only 2.2 million people watched the Game of Thrones premiere, compared to 4.2 million for Boardwalk Empire, with disastrous critical reception, we're not exactly sure why the network seems intent is doubling down on the fantasy show so quickly. After all, they waited a whole week before renewing The Sopranos for a second season back in 1999. Maybe they really do believe in magic.

Want to add to this story? Let us know in comments or send an email to the author at rgustini at theatlantic dot com. You can share ideas for stories on the Open Wire.

Elsewhere on the Web

User Comments

Please type your comment and click Post. If you’re not already logged in you will be prompted to log in or register

  • The Atlantic Wire on Twitter
  • The Atlantic Wire RSS Feed
  • The Atlantic Wire iPhone App