Glowing review after glowing review has been rolling in for the latest Judd Apatow project, Bridesmaids. The tenor of each is basically the same. Bridesmaids, as predicted, is like a bromance for women. Related commentary details how it's very funny, very gross and very good for Kirsten Wiig's career. There's also an interesting narrative emerging about how this half slapstick summer blockbuster to-be is very much a turning point for women in comedy. The latest bromance-driven comedy craze is pretty much just for the boys, but Bridesmaids could change all that.
'Homance' is the New Bromance. While bearing resemblance to its other-gendered genre, Bridesmaids creates a whole new kind of comedy according to Slate's Jessica Grose. In her primer on the "homance" Grose highlights how the movie "share[s] some core DNA with bromances" but directs the attention towards the female stars who, as in real life, are more complex than men. There are "fraught friendships," "one-dimensional dudes" and even a "sexual transformation." In the end, the movie doesn't lead to guy-gets-girl but rather girls becoming better friends. The New York Times coverage matches Grose's theory detailing how the filmmakers intended to turn the conventions of bromance on its head.
Judd Apatow Isn't Such a Sexist After All. Despite his reputation for raunchy jokes and pot smoking between bros, the filmmaker doesn't deserve his sexist title. Says The Atlantic's Meghan Lewit, "Bridesmaids appears to be the filmmaker's mea culpa to the women of America. But he has no reason to atone." The female characters in Apatow's other movies are often criticized for being thin. Apatow's newest project helps highlight how that's not the case, and in fact, celebrates how female comedians are making progress in earning more recognition. Lewit hopes it the might will finally lead to "more lady-centric ensemble comedies that aren't Sex In the City."
It's Not Perfect But It's a Benchmark. Summing up many of the points mentioned in other reviews, Salon's Mary Elizabeth Williams calls Bridesmaids a "triumph for feminism." It's long been the conceit that women couldn't or shouldn't "sully themselves in the muck of fart jokes," Williams points out. But instead of just mimicking what men do in their hilariously gross movies, the movie succeeds at capturing how women can star in hilariously gross movies too.
All that and the trailer inclues both cute puppies and a shirtless Jon Hamm: