FIFA Really Wants Brazil To Allow Beer at the World Cup

Reuters
Eric Randall 950 Views Jan 19, 2012

FIFA's next World Cup is slated to take place in Brazil, which doesn't allow alcohol sales at sporting events, but FIFA's commissioner made clear Thursday that little things like "laws" won't stand in the way of soccer fans and their brew. "Alcoholic drinks are part of the FIFA World Cup, so we're going to have them. Excuse me if I sound a bit arrogant but that's something we won't negotiate," said General Secretary Jerome Valcke. That does sound pretty arrogant, now that you mention it. Brazil is a sovereign nation and all, but we guess that the benefits and prestige that a nation gets from hosting the World Cup probably give the organization a lot of muscle. The stand-off is just preempting confrontations that'll happen in the next two locations for the World Cup, Russia and Qatar, where alcohol sales are also banned, so it'll be interesting to see how Brazil responds. 

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