Ben & Jerry's Removes Fortune Cookies From New 'Lin-Sanity' Flavor

Twitter/@benandjerrys
Seth Abramovitch 6,611 Views Feb 25, 2012

Et tu, Ben & Jerry? The Vermont ice cream manufacturer have had second thoughts about a new flavor of frozen yogurt available at their Harvard franchise called Taste the Lin-Sanity. Why? Because initial batches of the Jeremy Lin-themed frozen dessert featured "pieces of fortune cookie," sfgate.com reports. Those have since been replaced with waffle pieces, a decision Ryan Midden, Ben & Jerry's general manager for their Boston and Cambridge outlets, insists was made because waffle pieces retain their crisp better. Midden does acknowledge, however, that some customers took offense at the implied racism. From Boston.com:

"There seemed to be a bit of an initial backlash about it, but we obviously weren't looking to offend anybody and the majority of the feedback about it has been positive," he said.

Taste the Lin-Sanity's vanilla frozen yogurt also contains "lychee honey swirls," a decadent addition derived from the succulent fruit indigenous to southern China and Southeast Asia. So far, no one seems to have taken offense at that slightly subtler ethnic reference.

Want to add to this story? Let us know in comments. You can share ideas for stories on the Open Wire.

Elsewhere on the Web

User Comments

Please type your comment and click Post. If you’re not already logged in you will be prompted to log in or register

  • The Atlantic Wire on Twitter
  • The Atlantic Wire RSS Feed
  • The Atlantic Wire iPhone App