'Pink Slime' Was Almost 'Pink Goo'

Reuters
Eric Randall 1,234 Views May 21, 2012

How did one of the perfectly apt descriptions of a product come about? When it comes to "pink slime" (AKA, lean finely textured beef),  it turns out the name arose in exactly the way you'd expect.

Sure, the makers of lean finely textured beef weren't so happy that their product got dubbed "pink slime," but where did the name come from? The Associated Press's Candice Choi reports that microbiologist Gerald Zirnstein considered dubbing the ammonia-treated beef "pink paste" or "pink goo" before settling on his iconic name. He explained:

"It's pink. It's pasty. And it's slimy looking. So I called it pink slime," said Gerald Zirnstein, the former meat inspector at the USDA. "It resonates, doesn't it?"

It sure does, though we think pink goo would have worked just as well. All this comes on the day the The Washington Post revealed that the owner of a firm that manufactures the "pink slime" visited the White House last year "on a lobbying mission," as Politico dubbed it. This was before the controversy so the visit was unrelated, but even if it had been at the same time, where chemically-sprayed food is concerned, we imagine no amount of lobbying dollars would've helped counter Zirnstein's nauseatingly evocative name.

Want to add to this story? Let us know in comments or send an email to the author at erandall at theatlantic dot com. You can share ideas for stories on the Open Wire.

Related Articles   More by Eric Randall

What Happens in the White House, Stays There

The Meaning of National Security Adviser Jim Jones's Departure

Larry Summers's Post-White House Prospects

 

Insane Clown Posse Won't Take FBI Gang Designation Lying Down

Non-Deep Throat Jon Huntsman Sr. Still Wants to See Romney's Tax Returns

Elsewhere on the Web

User Comments

Please type your comment and click Post. If you’re not already logged in you will be prompted to log in or register

  • The Atlantic Wire on Twitter
  • The Atlantic Wire RSS Feed
  • The Atlantic Wire iPhone App