Always armed with the latest polls, Morris backs up his conservative positions with a savvy he learned as a political operative who excelled at playing the right and the left off each other. As a pundit, he frequently laments what he sees as government excess and liberal media bias. He also likes to take aim at his former employer, Bill Clinton, and Secretary of State Hillary Clinton.

Drawing on his years working for GOP campaigns, Morris helped Clinton rebound after the Democratic Party suffered a crushing defeat in the 1994 midterm elections by formulating third-way policies that co-opted Republican goals. George Stephanopolous has said that as Clinton prepared for reelection, "no single person had more power over the president.” Morris continues to advise candidates, increasingly in foreign elections.