Blackwater, the private military firm that perhaps ranks among the world's most
scandal-ridden companies, has decided to go into the retail business.
After such scandals as bribing Iraqi officials, stealing U.S. weapons, and killing innocent civilians,
the company has taken the opportunity to expand from its core business
of killing people into the new field of selling people things. The
Blackwater Pro Shops, which will sell the same quality good available at
its online store, are planned for Fayetteville,
North Carolina, and Salem, Connecticut. It goes without saying that both
stores will contain a firing range.
Who Is Supposed To Shop
Here?Soldier Systems muses, "it
seems that the name Blackwater still has some life in it. Despite
negative connotations almost everywhere else, the firm still enjoys a
great deal of support from the gun owning public. So it only seems
natural that the Blackwater name and iconic bear paw logo would begin to
see a resurgence. ... What is the significance of these two disparate
locations you might ask? Fayetteville should come as no surprise as it
is home to Fort Bragg. However, many would not know that Salem is right
up the road from the Navy’s submarine force based in Groton,
Brand Management, of A Sort Wired's Noah Shachtman writes, "The
company formerly known as Blackwater has tried, with only limited
success, to shed its tainted name. So now, 'Xe Services LLC' is
embracing the Blackwater brand ... There’s already an online store
selling all sorts of swag — from a 'BW
Cosmopolitan Pilsner Glass' to a rifle. Maybe
they’ll get really smart and leverage the awesome
logos that Danger Room readers designed for ‘em a few years back."
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