Morning Vid: Clinton Calls Palin 'Someone to Be Reckoned With'
In one of the biggest political upsets of the year, Alaska Senator Lisa Murkowski has conceded defeat to her Republican primary opponent. Murkowski lost out to Joe Miller, a conservative lawyer and relative unknown, after trailing him by some 1,600 votes. Miller depicted Murkowski as insufficiently conservative and vowed to rein in Washington excess. Though he enjoyed the support of the Tea Party Express and Sarah Palin, few predicted he could dislodge an establishment GOP incumbent. So how did Miller pull off the upset?
Rule: Political endorsements don't typically matter all that much, no matter who they're from, short of, say, the spirits of John F. Kennedy or Ronald Regan, back from a trip to the afterlife. Murkowski exception: If you're running to represent Alaska in Washington, D.C., and you find yourself crosswise with the political phenomenon that is Palin, be prepared to instead take a long look at Russia from the comfort of your house.
1. When attacked by Miller on health care via paid media, Murkowski chose to respond directly only via earned media.
2. When you're being attacked in paid media in a Republican primary in this environment, the right response in paid media isn't to say "Here's evidence that I'm a conservative." It shows a certain sign of weakness...
3. Murkowski had the right response to Joe Miller ready to go, but never used it.
4. While Miller's supporters had all the motivation in the world to show up, Murkowski gave no motivation to her base of supporters to go vote for her.
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John Hudson
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