With the possible exception of shows about forensics, loud
commercials are television's most insidious presence. They wake sleeping
dogs and short out speakers. Now the Senate is taking action against
this menace, unanimously passing
the Commercial Advertisement Loudness Mitigation Act (CALM, of course),
which would require networks to broadcast commercials at the same
volume as regular programming.
“It’s about time we turned down
the volume on loud commercials that try to startle TV watchers into
paying attention,” said Sen. Charles Schumer, who co-sponsored the bill,
which passed Wednesday. “TV viewers should be able to watch their
favorite programs without fear of losing their hearing when the show
goes to a commercial.”
Now about that Jim Belushi problem
Want to add to this story? Let us know in comments
or send an email to the author at
rgustini at theatlantic dot com.
You can share ideas for stories on the Open Wire.