Maybe it's because we're so used to seeing political advertisements treated as action movie trailers, but there seems to be one thing lacking from Mitt Romney's presidential exploratory committee announcement: a schmaltzy soundtrack.
Unlike Tim Pawlenty, Mitt ditches a suit and relies on his own voice as the sole selling point of his opening campaign salvo--leaning heavily on his reintroduction as a job creation wizard and new mantra, "I believe in America" (apparently his campaign slogan).
Here's the full statement and no-frills video:
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Erik Hayden
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