Fortune's 40 Under 40 Is 85% Male

Rebecca Greenfield 2,069 Views Oct 20, 2011

Fortune's 40 Under 40 has found and ranked the world's the hottest young stars and keeping the trend of women being underrepresented in such ranking exercises, it's almost entirely dudes. "They're innovators, disrupters, and job creators; in fact, it's a pretty safe bet you're going to be working for them someday -- if you aren't already," writes Fortune. It turns out almost all of these "innovators" are male. Dudes make up 34 of the 40 rankings, and the number's actually higher than that because the list includes multiple male duos. The set has a whopping five women.

Fortune tries to distract you from its choices with a clever cover. A third of the women on Fortune's 40 Under 40 are on the cover. That's not because they crammed a bunch of ladies into the shot. Fortune chose to flank the balding egg-head, Spotify CEO Daniel EK, with two of its six lady choices: Google Vice President Marissa Mayer and CNN's Erin Burnett. One blonde and one brunette for the hairless innovator. 

Not only has Fortune decided that 15 percent of its list accounts for an accurate representation of a demographic that makes up 50 percent of population, it relegated women to the back 50 percent of the list. The first woman doesn't show up until number 20, where Google Vice President Marissa Mayer landed. Mayer, who was Google's first female engineer also makes it as number 38 an Fortune's 50 Most Powerful Women in Business. The previous 37 are over 40 so wouldn't qualify for this list. Perhaps Fortune is making a political commentary about women taking mid-career breaks to make babies?

This is certainly not the first list this year to exclude women, but as a list that features young stars, it's particularly depressing. Born in 1971 at the very latest, these talents grew up post feminism. Theoretically the glass ceiling really shouldn't be an issue. But, we all know that's not how things turned out. But it's not like talented, ambitious women aren't out there. Today The New York Times has a profile of at least one hungry woman: Randi Zuckerberg. She has a more optimistic outlook for power-ladies. "This is a new world we live in, and it should be possible for a woman to be taken seriously and still do what she loves." 

Want to add to this story? Let us know in comments or send an email to the author at rgreenfield at theatlantic dot com. You can share ideas for stories on the Open Wire.

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