Brace Yourself For a Lot More Romney Face Time

AP
Adam Martin 1,820 Views Jul 13, 2012

Update (2:37 p.m. EDT): Byers updates with news there will be even more interviews Friday: Fox News and CNN have also booked the candidate. He's going to be one busy guy for the next few hours. Also: "Jon Karl will interview Romney for ABC; Peter Alexander for NBC; and Jan Crawford for CBS."

Original: This weekend's forecast calls for a lot more Mitt Romney on your television, as the presidential candidate has booked three network interviews tonight and hired two new communications staffers. According to Politico's Dylan Byers, Romney has booked interviews with ABC, NBC, and CBS, all of which "are likely to air during the nightly newscasts."

Meanwhile, The Washington Post's Chris Cillizza suggests the campaign brought on two new senior advisers, Danny Diaz and Kevin Sheridan, in order to combat criticism like The Wall Street Journal's July 5 editorial that said "the campaign's insular staff and strategy that are slowly squandering an historic opportunity," and Rupert Murdoch's tweet that Romney needed to "drop old friends from [his] team." And of course Romney's gotten a lot of heat for his record at Bain Capital, where it recently came to light he may have been in charge for longer than he'd previously said, including when a steel mill the firm owned went under, costing 750 people their jobs. 

So Romney's got some serious publicity battles to fight, and we're starting to learn where, and with whom, he'll be doing that. Cillizza breaks down the roles of his new team members:

Diaz, a former Republican National Committee communications director and deputy communications director for John McCain's 2008 presidential bid, will help guide the campaign’s rapid response effort while Sheridan, a senior vice president at Edelman and a former RNC spokesman, will work hand in hand with communications director Gail Gitcho on long term communications planning for events like the national convention and the general elections debates.

As for the rest of the staff, the campaign's already made it clear that "nobody will lose their job." Romney's got enough trouble in that department as it is.

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