Apple is delaying the international launch of the iPad by one month. Why? According
to the company, the iPad's
been a "runaway success" and U.S. demand for the product has outstripped
all expectations. As a result, foreigners will now have to wait until May 10 to
pre-order the sleek new device.
The tech community
has greeted Apple's announcement with near-universal skepticism, however. Too many people bought iPads? Not likely, say tech observers. Here are the competing theories:
- Sounds Like Supply Chain Problems, writes Philip Elmer-DeWitt at
Fortune: "Before the iPad launched, reports attributed to Apple's
Asian suppliers suggested that the company had hit production snags that
might reduce a planned build of 1 million iPads by April 3 to as few as
300,000. Apple was evidently able to build more than the smaller
number, but it seems to have fallen short of the higher."
Suspect Apple Got Too Many Wi-Fi Orders, writes Kevin Tofel at Gigaom: "Is this just a
simple supply and demand issue? I don’t think so. My suspicion is that
Apple didn’t predict the right product model mix between the Wi-Fi and
3G versions of its iPad. Early sales estimates showed that nearly two of
every three iPad orders were for Wi-Fi models. I personally find the
device better suited to use in the home, where typically a Wi-Fi signal
is available. Additionally, all early reviews
demonstrations are based on the Wi-Fi model, which could be further
generating consumer interest in it."
- They're Trying to Boost
Hype suggests Asavin Wattanajantra at Tech
Eye: "The more cynical reader could see this as more as a marketing
ploy to increase the hype in other countries because it wasn’t doing as
well as it should be in the US."
- This Raises a Lot of
Questions, writes Larry Dignan at ZDNet
-What was Apple projecting in
terms of demand?
-Are there component shortages that would prevent
more iPad production?
-Apple’s store isn’t out of stock and iPads
appear available. Is this a conscious decision by Apple to make ensure
it can satisfy U.S. demand first? Or is this a case of a manufactured
-Are unit sales keeping pace with the first week’s haul?
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