The easy answer: It's April Fool's Day and Google pulls "pranks" like
this every year. On April 1, 2005 Google unveiled
"Google Gulp" a fictitious sports drink that promised to "maximize your
surfing efficiency." In 2006 they launched
"Google Romance" a pretend online dating site featuring Soulmate Search™
The back story of this year's prank begins
with Google's promise
to build a lightning-fast
broadband network in one or more American cities. When the mayor of
Topeka, Kansas caught wind of this, he signed a proclamation
changing the city's name to Google, Kansas in an effort to propitiate the
search giant. Google's reciprocal name-swap appears to be a playful
acknowledgment of the town's efforts.
The bigger question now:
Does this mean Topeka, Kansas is going to win Google's broadband
sweepstakes? Our former colleague Carl Franzen
's hunch is yes. He argued that to deprive
Topeka of the prize now would amount to merciless teasing.
our competing theory posits that Google executives already know Topeka
isn't getting the network. Not wanting to leave the city completely
jilted after such blatant pandering, Google's giving the town an April
Fool's consolation prize. But hey, it's anyone's guess.
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