Like a general leading his troops into battle, Nintendo President Satoru
told his senior executives
that Apple was the "enemy of the future." He advised employees to consider
the company's victory over Sony a foregone conclusion and to deploy the
"full force of its development and marketing artillery" against Apple. How significant is Apple's threat to
- Here's Nintendo's Problem, explains Nicholas Deleon at TechCrunch:
"You’re sitting on a park bench, whip out your iPhone, launch the App
Store, and buy Angry Birds for 99 cents. Zero to gaming in no
time at all. How’s Nintendo going to compete with that? (The DSi Shop
requires Wi-Fi, whereas the App Store will load anywhere you have a
- Apple: Nintendo's Worst Nightmare, writes
Eric Savitz at Tech Trader Daily:
"It’s no small threat. Apple has been increasingly talking up the gaming
capability of the iPad and the iPhone, and has
announced plans to launch Game Center, a new feature in iPhone OS 4
that will facilitate interactive gaming. I continue to think that the
combination of free and cheap games on mobile devices, the rise of
social networking games on Facebook and elsewhere, the high cost of
console games, and the aging nature of console hardware together spell
big trouble for the mainstream video hardware and software players.
Nintendo, obviously, is thinking the same thing."
- The Industry
Is Changing Rapidy, writes Leo Lewis at the Times of London:
"[Nintendo's] recent strategy has centred on creating devices aimed not
just at children and dedicated — generally male — gamers, but at the
whole family. Two years ago, the company claimed to have permanently
altered the demographics of video games by raising the average age and
the gender mix of gamers. Unfortunately, the very people it claimed to
have converted — high-school girls and men aged between 30 and 40 —
reported that they would rather have an iPhone than a DS in their
pockets or handbags."
- Nintendo Hopes 3-D Will Keep It Afloat, writes
the Electronista staff: "A large
part of the company's faith in reviving its efforts hinge on the 3DS, which will be formally unveiled at E3 and may
ship in the fall. It will be the first truly major handheld introduction
for Nintendo since the original DS in 2004 and will at the least have
glasses-free 3-D displays as its key feature. Unlike nearly every other
Nintendo console in the past decade, it may also tout performance as it
could have a dual-core NVIDIA Tegra and larger, high-resolution screens
that might not be matched by Apple or Sony."
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