Longrich first found Mojoceratops in 2008 while digging through the American Museum of Natural History’s fossil collection. He noted that some skulls, that were believed to belong to a species called Chasmosaurus, looked “wrong.” For one, they had horns that were too long. Investigating at other museums, the distinctive heart-shaped frill also popped up in collections in western Canada. In total, he uncovered eight partial skulls."Longrich blurted it out one night while throwing a few back with fellow paleontologists," writes Calamia. "With an article published today in the Journal of Paleontology, the name went down on the books."
Apparently, Mojo couldn’t survive on good looks alone. Longrich suspects that the hippo-sized herbivore roamed Canada’s Alberta and Saskatchewan provinces for only about one million years
Discover isn't the only magazine having a field day with the name. Mother Jones (affectionately referred to as "MoJo" by its staffers and readers) is having a field day with the association: