Even as Google dominates the broad search market, there's
been a rise in niche-oriented engines that specialize in filtering
out content that conflicts with ethnic or religious sensibilities. An AFP
by Virginie Montet highlights three of these search engines:
Imhalal.com (targeting Islamic Muslims and anyone looking to avoid
"explicit content or immoral websites" that contain alcohol or
pornography), seekfind.org (an engine that only indexes "websites that
are Biblically-based" and "theologically-sound") and Jewogle.com (which
provides a filter for Web-content tilted toward the Jewish community).
Reza Sardeha, the founder of the Muslim-oriented imhalal.com had this
to say about the appeal of his niche engine:
we know that our users are not only Muslims, and once a week we get an
email from non-Muslims as well saying that they like the content of our
safe search engine and they allow their children to search knowing they
won't bump into offensive content.
The appeal of these sites is
obviously limited: Montet notes that, according to SearchEngineLand.com
expert Danny Sullivan, "none of these website[s] has 'taken off and
caught fire' but that 'it doesn't mean to say that they can't be good,
profitable businesses.'" Gawker's Jeff Neumann gave
the religious search engines a whirl and, needless to say, finds that they provided zero results when he searched for phrase, "F***ing."
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