Gopnik offers yet another take on the significance of Apple's creations: "It may not be about the apotheosis of modernist design so much as its approaching disappearance." He quotes Droog co-founder Gijs Bakker who loves his iPhone because "it's barely there at all; you don't have to praise its look because it's so easy to ignore it. 'The form is almost nothing,' he says, and that lets the function take over completely." The iPad is no different, the author points out:
There's really nothing to say about the look and feel of an iPad. As an almost featureless slab, it is an object that seems too simple to be anything other than it is. Describing the "look" of the iPad is like describing the look of a sheet of glass. The iPad almost lets you leave the world of objects and jump straight into Web space. The paring down of the Air may be a first step toward escaping shape all together, which Apple then achieves in the iPad.
Gopnik concludes that the latest Apple products are anything but modern. Instead, he suggests, "they could be the first hints of a design so new, it barely exists."