Hey, Wall Street Journal's Dionne Searcey
for noting that the once-common salutation, "Dear," is rapidly
disappearing from common usage in emails. The Wire understands that
etiquette experts cited in your article
are fretting about this development. One of them, a Lydia Ramsey,
bemoaned the vanishing of the word, saying that its usage at the
beginning of a correspondence "sets the tone for that business
relationship, and it shows respect...email is so impersonal it needs all
the help it can get."
Proper emailers, as you say, are now much
more likely to be using "Hey folks," "Hi", "Good Morning/Afternoon" or
just simply use the name of the person they they are writing to (i.e.
Mr. Smith:). Some emailers, as one mentioned in your article, feel that
the word "Dear" is "too girly," or conveys a sense of intimacy that
doesn't seem to work for communicating with other businesspeople.
Others only see "Dear" appear on impersonal eBay correspondence--so why would
they use the word "Dear" to convey a sense of intimacy to to family or
friends? It seems old-fashioned.
Still, you do mention that a few
hold-outs are stubbornly using the "flowery" salutation at the
beginning of emails or letters. One Lynn Ducommun of Manhattan admitted
that she typed the word "probably because I'm a dinosaur, my emailing to
me is equivalent to writing a letter or a note."
[H/T: The Smart Set
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