Stealing away buzz
from the Consumer Electronics Show
in Las Vegas, Apple unveiled its Mac App Store today. Like an iPhone
App Store for your computer, it offers a wide-array of free and paid
third-party software like Angry Birds, Aperture
and an official Twitter app
. "The interface will be instantly familiar to anyone who has used the App Store in iTunes or on an iPad," writes Wired's Charlie Sorrel
Part of the reason tech enthusiasts are so excited about the store is
its potential to transform the economics of consumer software. A quick
visit to the Mac App Store reveals a wide assortment of apps between
$2.99 and $5.99--a big price drop compared to software packages one would buy at, say, Best Buy for $50 and $60. Tech writers examine the store's disruptive
- Expect Success, writes Jonny Evans
at Computer World: "Almost everything Apple touches turns into a big
business--even the second iteration of Apple TV has already sold a
substantial million units--the Mac App Store will be no different. A
recent report from Citibank claimed Apple's existing App Store will
generate up to $2 billion in revenue in 2011 alone. With the
introduction of the new Mac App Store, expect significant upside here."
- Old School Software Developers Will Be Crushed, writes David Gewirtz
at ZDNet: "Games priced at $20-60 will be competing against games
priced at 99 cents to $4.99. The most expensive iOS games are around ten
bucks. In effect, game pricing will drop by 90-95%--on average...
Traditional Mac developers are in for a world of hurt."
- This Could Create a New Class of Software, MG Siegler at TechCrunch: "This
store may give rise to a whole new crop of small apps that otherwise
might get lost in the sea of web apps--or not exist at all. You could
certainly make the case that great new services like Instagram would
have never existed without the iPhone App Store. Perhaps the Mac App
Store will lead to developers creating new experiences and a new crop of
apps as well."
- Expect Prices to Get Even Lower, predicts Pascal-Emmanuel Gobry
at Business Insider: "App stores, at the end of the day, are
marketplaces. On marketplaces, prices are set by supply and demand.
Right now, supply is low (not too many apps) and demand is high (plenty
of people are starting to play with it). As supply increases,
competition will drive prices down. And this even though some apps are
discounted for the store's launch."
- Developers Get a Decent Cut, writes Charles McLellan
at ZDNet: "Mac OS X developers get the same deal as their iOS
brethren: 70 percent of the revenue, paid monthly, with no hosting,
marketing or credit card fees. Presumably Apple will excecise the same
tight control over what's permitted on the Mac App Store as it does with
- Big Opportunites for Developers, writes Jonny Evans
at Computer World: "This will boost the market for developers as Apple
creates the biggest viable sonline software retail model. That Apple
offers developers a viable way to make money, rather than vague promises
of success is a big deal. It is a key advantage against all its competitors."
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