OK Go, known for their creative Internet-friendly videos--they made a name with their viral treadmill video "Here It Goes Again" and paid homage to the stockpile of Rube Goldberg YouTube clips with their video for "This Too Shall Pass"--has once again nodded to the Internet meme of the day with their latest "All Is Not Lost." This time, OK Go has teamed up with Google, using HTML 5 to create an interactive experience for the viewer.
The video features blue clad dancers moving atop a glass table, so that listeners have a nice view of their footwork. When used on Chrome viewers can choreograph the dancers to spell out a special message with their feet--it should work on any browser, but since it's a Google project, it works best on Chrome, or so says the band. You could, for example, input something like your favorite site, The Atlantic Wire.
The band worked with dance troop Pilolobus for the intricate choreography, which uses bodies intermingling atop a glass surface. The groups' lead singer, Damian Kulash called the collaboration‘‘like asking a superchef to make green beans" in the New York Times Magazine, which will run a photo feature of the video making process in this week's magazine.
To view the interactive version head to allisnotlo.st. There, you can type in the message you'd like the video to play. You can either have the message play on its own, or it will show it mid-song, toward the end of the dance segment. Up top you can see the message on its own, and below you see the message as it appears in the music video. During the video the feet only spell out one word at a time.
This isn't the first time Google has teamed up with an artist to show off its fancy HTML5 features. Danger Mouse worked with them to create an interactive experience for their music video "3 Dreams in Black," allowing watchers to drive through the video.
But, for those who prefer less active experiences, you can view the plain Jane video below.