Apple Wants to Get Into the Textbook Business

Apple / Loop Insight
Adam Clark Estes 3,291 Views Jan 11, 2012

Updated (4:00 p.m.): The invitation is finally out for the latest hotly anticipated Apple announcement in New York City, rumored to be iBooks-related and definitely education-oriented. The event is scheduled for January 19 at the Guggenheim Museum in Manhattan, pretty close to a lot of fancy private schools as well as standard public schools. We're going to go out on a limb and suggest that Apple might just want a slice of the highly lucrative textbook business. Remember: nobody ever knows what Apple's going to do, but the company's been working hard to position itself, especially its beloved iPad, as a pro-education company. Last year, the company partnered with Teach for America in an iPad donation program that helped put thousands of the devices in classrooms around the country. And if you've ever played with that constellation app, you'll know that the interactive experience on the iPad is much, much better than the old ink-and-tree things that probably helped you learn about the world. Not long after the invitation went out, however, an anonymous source for The New York Times's Bits technology blog confirmed,"The event will showcase a new push by Apple into the digital textbook business, but will not feature any new devices."

Want to add to this story? Let us know in comments or send an email to the author at aestes at theatlantic dot com. You can share ideas for stories on the Open Wire.

Topics: , ,
Related Articles   More by Adam Clark Estes

The Economics of iPublishing

Apple's Next Announcement Has an Inscrutable Catchphrase: 'GarageBand for Textbooks'

Lessons from the 'This American Life' Daisey Debacle

 

The Week's Top Twenty in Social Media

Eduardo Saverin May Be Barred from Returning to the U.S. After Renouncing Citizenship

User Comments

Please type your comment and click Post. If you’re not already logged in you will be prompted to log in or register

  • The Atlantic Wire on Twitter
  • The Atlantic Wire RSS Feed
  • The Atlantic Wire iPhone App