Larry Page's Year as Google CEO: A Look Back

Reuters
Rebecca Greenfield 2,000 Views Apr 4, 2012

Google hasn't had the best year since Larry Page took over as CEO one year ago today. Throughout the last 365, the company has made moves to piss off loyal fans from what some (including us) attribute to a shift in focus from the former search giant, which used to care more about innovation than competition. The company's starting to look more like a Yahoo-type player, than a dominating force. (By the way, Yahoo laid off thousands of people this morning, so they're probably not the best model.) 

Even though he sounds quite optimistic in this interview with Bloomberg BusinessWeekPage understands that his company faces problems. In his homage to Page's first year,  Wired's Steven Levy explains, "When I asked him last September (in one of the very rare opportunities for reporters to pose questions to him on the record) what he thought was Google’s threat, the answer was out of his mouth even before I finished the query," writes Levy. "'Google,' he said. Page lives in horror of the company blogged down by inertia, timidity or the sluggishness of bureaucracy." Though the company has done some internal reorganization, which Levy explains in more detail, from a user perspective, this fear hasn't helped much. 

Looking back at Google's year in the news, the company made lots of headlines for both the good (exciting product launches; inspiring Google Doodle campaigns) and the bad (product backlash; privacy scandal). The following list certainly doesn't include every press release Google put out this year, but it represents the company's biggest, most-talked about events of the last 365 days:

As you can see, it's not all horrible: Android still dominates and we got some fun doodles to play with. But we've seen a lot of product death, backlash and disappointment in year one of Page. And, perhaps more important than the things gone wrong, Google didn't launch anything inspiring -- nothing as life changing as Chrome or Gmail, at least. Perhaps Page's interior moves need a bit longer to have far-reaching effects? Or, maybe Page's just having some freshman growing pains issues? In any case, there's always year two. 

Want to add to this story? Let us know in comments or send an email to the author at rgreenfield at theatlantic dot com. You can share ideas for stories on the Open Wire.

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