Topic: Advertising

Twitter Ads to Read Your Mind Because Twitter's Stealing Your Email Address

Twitter

In an attempt to move beyond standard promoted tweets, Twitter is trying so hard to legitimize its business model that, well, you're about to find out just how much Twitter really knows about where you shop. And the main privacy model "doesn't actually provide protection," a leading online privacy firm tells The Atlantic Wire.

By Rebecca Greenfield

May 2, 2013

Facebook's Mobile Ads May Be Annoying — but You'll Be Able to Hide Them Soon

We have some good news for irritated Facebook phone users. In the coming weeks Facebook plans to add controls to let users hide all those pesky mobile ads if they so desire, a Facebook spokesperson told The Atlantic Wire this afternoon.

Comments | 1,186 Views

By Rebecca Greenfield

Apr 25, 2013

Hyundai Finally Realizes Suicide Isn't the Best Way to Sell a Green Car

We see a man in his garage, rigging the grimly familiar suicide scene of exhaust pumped back into a car. Except the man walks out alive... because Hyundai's new iX35 has 100 percent water emissions. Get it? Neither did anyone else, but Hyundai is just now apologizing.

Comments | 1,953 Views

By Philip Bump

Apr 18, 2013

In New Ads, NRA Is Astonished Congress Won't Act on Gun Legislation

Today you can find on the website of The Washington Post, above articles reporting how the NRA successfully blocked new gun regulations, ads paid for by the NRA, telling Congress to "Get serious" about doing something about gun crimes. That's called "chutzpah."

Comments | 4,430 Views

By Esther Zuckerman

Apr 12, 2013

Update: The 'Matilda' Marketing Team's Very Bad Day

The Broadway production of the new musical Matilda got a rave review from Ben Brantley in The New York Times today, but if you only looked at the banner ad that ran above that review, you wouldn't have known. 

Comments | 9,655 Views

By Rebecca Greenfield

Apr 3, 2013

Facebook's Mission Impossible to Find the Perfect Ad

Forget making the world more open and connected. Facebook has a more pressing, arguably more difficult task ahead: creating advertisements that its billion users both "like" and actually like. And Mark Zuckerberg is finally speaking out about it.

Comments | 890 Views

By J.K. Trotter

Mar 27, 2013

Olive Garden Says Comped Meal Was Real

A representative for Grey Group denies trying to fool Reddit with a heart-warming story on behalf of Olive Garden. Chief communications officer Owen Dougherty told The Atlantic Wire. "It would be against our social code of conduct."

Comments | 3,886 Views

By Rebecca Greenfield

Mar 26, 2013

Nevermind: Facebook Is Keeping Track of What You Buy at the Drugstore

It took Facebook about six months to start using all that offline shopping data for more than just "research" and start putting all our rewards cards info to good, lucrative advertising use.

Comments | 2,966 Views

By Esther Zuckerman

Mar 25, 2013

Trimming the Times

The CIA's Secret Role in Syria, Newtown Aid, and Florida Gulf Coast's New Fans

A summary of the best reads found behind the paywall of The New York Times.

Comments | 522 Views

By Rebecca Greenfield

Mar 7, 2013

News Feed Is Facebook's New Jackpot

He didn't say the word "advertiser" once on Thursday, but Mark Zuckerberg may have made an historic step with Facebook's redesigned News Feed: The homepage for which he once apologized has transformed into a big, engaging platform that marketers already say they love.

Comments | 6,552 Views

By Philip Bump

Mar 5, 2013

The Truth About NASCAR's NRA 500

Why would the controversial political advocacy organization sponsor a NASCAR race? The same reason a regional headache remedy would: It's cheap.

Comments | 3,557 Views

By Esther Zuckerman

Feb 21, 2013

Trimming the Times

The Voice of Hacking Victims, Angry Bob Menendez, and Precious Gems

A summary of the best reads found behind the paywall of The New York Times.

Comments | 517 Views

By Rebecca Greenfield

Feb 14, 2013

Facebook Wants You to Pay Them for Your Friends' Wall Posts

In the latest rather obvious attempt to monetize every inch of its network, Facebook is now trying to charge you to promote not just your own content — they think you'll pay for your friends' wall posts, too.

Comments | 1,552 Views

By David Wagner

Feb 7, 2013

Justin Timberlake Will Now Sell You Classy Beer

With a new album out soon, a Grammy performance on deck, and a lot more work needed to resuscitate Myspace, how does Justin Timberlake have time to be the "creative director" of Bud Light Platinum? 

Comments | 345 Views

By Rebecca Greenfield

Jan 22, 2013

Google Earnings Reveal Beginnings of a Facebook Problem on Search Revenue

Google beat Wall Street expectations with its fourth-quarter revenues of $14.42 billion, but the value of its ads continue to decline, an especially tricky problem with the company's new search competition from Facebook.

Comments | 1,377 Views

By J.K. Trotter

Dec 27, 2012

The Starbucks 'Come Together' Backlash Is More Ridiculous Than You Expected

As baristas declined to partake and customers complained, the downfall of Howard Schultz's utopian dream continued when AOL's Patch network declared an incredibly strange and possibly unethical partnership with Starbucks.

Comments | 8,501 Views

By Rebecca Greenfield

Dec 18, 2012

Horrible Autoplay Video Ads Are Coming to Facebook

This most annoying addition, which will allow advertisers a chance to slap unsolicited videos all over the Facebook news feed, is expected to launch by April 2013, sources say.

Comments | 10,093 Views

By J.K. Trotter

Dec 17, 2012

Cliff Diving

Dating Site's Fiscal Cliff Solution: Free Membership for 'Beautiful Women'

Seeking Arrangement, the infamous dating website that matches "sugar daddies" and "sugar mommies" with attractive but cash-strapped young people, is inserting itself into the budget debate with a new pitch: to avoid the fiscal cliff, have a rich guy buy you things.

Comments | 1,379 Views

By Rebecca Greenfield

Dec 17, 2012

The Truth Behind the New Instagram Privacy Policy

Instagram updated its privacy policy Monday morning in a move designed to make its Facebook partnership all the more official and, more importantly, to prepare itself for all the advertisements inevitably making their way to the app.

Comments | 2,414 Views

By Rebecca Greenfield

Dec 14, 2012

Year in Review

2012: The Year Facebook Finally Tried to Make Some Money

From Gifts to Pages — and, oh yeah, Instagram — the year Facebook went public was the year Facebook proved it could make money, mostly through advertising, and even on your phone. Here's how, month by month.

Comments | 4,483 Views

By Rebecca Greenfield

Oct 8, 2012

Here Comes the Facebook 'Want' Button

Facebook has confirmed that it is working with certain retailers to try out a "want" button, which unlike the "like" button would accurately indicate consumer desires.

Comments | 862 Views

By Rebecca Greenfield

Oct 4, 2012

Facebook's New Ad Finds 'Real Human Emotion' in Chairs

Just as Facebook announced its 1 billionth monthly active user, the social network released its first major commercial, in which the company tries to show how human the Internet activity that involves no face-to-face interaction really is.

Comments | 3,511 Views

By Adam Clark Estes

Oct 3, 2012

Facebook Wants to Make Every User an Advertiser

Facebook announced Wednesday that it was rolling a new service in 20 countries that would enable users to promote their status updates -- for a price.

Comments | 953 Views

By Rebecca Greenfield

Oct 2, 2012

Wall Street Seems to Like Facebook's New Personal Ad Strategy

Over the last month, Facebook has been spelling out its new take on advertising, a lot of which involves giving your personal information to marketers. Over that same period, its stock price, which had been in freefall since its IPO, has climbed back 25 percent, leading us to believe that Wall Street likes its new data-driven, privacy-challenging ad strategies.

Comments | 172 Views

By Rebecca Greenfield

Sep 24, 2012

How Much Data Can Facebook Collect Before the FTC Gets Involved?

Facebook has defended its new in-store tracking partnership with Datalogix by explaining that it doesn't violate any Federal Trade Commission regulations. That led us to ask what exactly the FTC does protect in the data collection department.

Comments | 4,081 Views

By Rebecca Greenfield

Sep 24, 2012

Facebook Now Knows What You're Buying at Drug Stores

In an attempt to give advertisers more information about the effectiveness of ads, Facebook has partnered with Datalogix, a company that "can track whether people who see ads on the social networking site end up buying those products in stores," as The Financial Times's Emily Steel and April Dembosky explain

Comments | 23,204 Views

By Rebecca Greenfield

Sep 20, 2012

Facebook Found an Easy New Way to Make Money

In a post-IPO effort to prove it can still engage its users with advertising, Facebook has started selling ad space that it used to give away for free. The update comes to Facebook Offers, which is the social network's version of daily deals.

Comments | 1,675 Views

By Serena Dai

Sep 18, 2012

Chart of the Day

The Chart That Shows Why Advertisers Won't Give Up on Facebook

The promise of Facebook monetization lies in this chart by Nielsen: It shows people trust their friends above all other forms of advertising--by a lot. 

Comments | 966 Views

By Connor Simpson

Sep 5, 2012

Nokia Forgot to Tell You Its New Ad Is Faking It

Nokia launched the Lumia 920 today, their new "flagship phone" drumming up excitement because it's one of the first to be optimized for Windows 8. But the Verge busted Nokia for skipping a disclaimer in one of the new ads promoting the extra clear PureView camera feature.

Comments | 1,644 Views

By Rebecca Greenfield

Aug 31, 2012

Facebook's Fake 'Like' Clean-Up Won't Do Much for Its Credibility

In an effort to appease advertisers, Facebook is cleaning up its fake "like" problem, which actually doesn't sound like it will do much of anything to boost the credibility of a like. 

Comments | 1,990 Views

By Rebecca Greenfield

Aug 28, 2012

When the Facebook 'Like' Doesn't Work

It was the "like" that made Facebook more valuable than the average website or social network, but today we get some disconcerting data about that little tag's real power, or lack thereof.

Comments | 20,346 Views

By Rebecca Greenfield

Aug 28, 2012

Google Puts a Giant Nexus 7 Ad on Its Homepage

There was a time when Google said it would never sully its beautiful white homepage with ads, and today we get a very big one for its new tablet, the Nexus 7. 

Comments | 1,724 Views

By Rebecca Greenfield

Aug 24, 2012

Facebook Really Wants to Be a Mobile-First Company

While talking up its mobile strategy world domination plans to the outside world, Facebook has been pushing its employees to shift focus from big to little screen.

Comments | 1,240 Views

By Rebecca Greenfield

Aug 21, 2012

Facebook Doesn't Want to Talk About Ads Anymore

Amid Facebook's falling stock price, and word that its biggest investor has sold almost all his shares in the social network, Facebook's director of developer products Doug Purdy gave The New York Times' Somini Sengupta a vision for the company, which was surprisingly vague on the advertising part. 

Comments | 1,288 Views

By Rebecca Greenfield

Aug 15, 2012

Facebook's Fix for Its Ad Woes: Fewer Likes, More User Data

As a result of working closer with brands to fix its unappealing advertising strategy, Facebook has realized that "likes" aren't good enough. 

Comments | 1,207 Views

By Rebecca Greenfield

Jul 24, 2012

Siri Teams with Martin Scorsese to Battle Bot Issues

In the latest Siri ad featuring Martin Scorsese, Apple presents an idealized version of the bot, attempting to prove it really does work.

Comments | 1,464 Views

By Rebecca Greenfield

Jul 23, 2012

The Usual Adorable Google Strategy Doesn't Work for First Nexus 7 Ad

Google's new just-released Nexus 7 tablet commercial has that same heartwarming feel we expect from the company, yet, this time, it doesn't make us want to buy the product. 

Comments | 2,759 Views

By Rebecca Greenfield

Jul 3, 2012

Can General Motors' Return Help Facebook Save Face?

Since General Motors has come to symbolize everything that's wrong with Facebook's business model, it's no wonder the social network is attempting to win the carmaker's ad dollars back.

Comments | 703 Views

By Hannah Miet

Jun 25, 2012

Orbitz Guides Mac Users to Pricier Hotels

The superiority complex of Mac users has been confirmed, again. And we will pay for it.

Comments | 5,689 Views

By Rebecca Greenfield

Jun 19, 2012

At Least One Big Advertiser Has Faith in Facebook

After the unfortunate timing of General Motor's withdrawal of its Facebook ad-dollars, the social network just got an unexpected endorsement from Coca-Cola, which said it will stick with its precarious model.

Comments | 243 Views

By Rebecca Greenfield

Jun 14, 2012

Maybe Facebook Can Make Some Money After All

Facebook has yet to prove its business model to the world, with its stock hovering at $27, well beneath its $38 IPO price, and its value to advertisers questioned. But of late we've seen some ideas that might make Facebook some real money.

Comments | 517 Views

By Connor Simpson

Jun 12, 2012

Good Riddance, Offensive GoDaddy Commercials

Go Daddy announced they've hired an advertising company for the first time in seven years so they can move away from the advertising style that made the company famous, but so many people hated. 

Comments | 4,674 Views

By Rebecca Greenfield

Jun 11, 2012

Twitter's First TV Commercial Is Oddly Endearing

Many commentators are saying that Twitter created its first television ad for advertisers. Then why did it make us a tiny bit emotional?

Comments | 1,994 Views

By Jen Doll

Jun 4, 2012

A Handy Glossary for Adweek's 'Breastvertising' Opus

Adweek has a pretty breastactular article on the science and history of the mammary in advertising today. 

Comments | 1,552 Views

By Rebecca Greenfield

Jun 4, 2012

You Know What's Cool? 1 Billion Users. You Know What's Really Hard? 2 Billion.

Throughout this Facebook IPO fail advertising has gotten a lot of the blame for the social network's lack of stock market success, but today another possible money-making problem has come to our attention: user growth.

Comments | 893 Views

By Rebecca Greenfield

Jun 1, 2012

So This Is Facebook's Genius Ad Strategy

Facebook has figured out an ingenious way to capitalize on all that social sharing, finally giving its ad model the edge it needs to impress advertisers and prove the company is worth something.

Comments | 4,002 Views

By Adam Martin

May 29, 2012

Unlike on 'Mad Men,' Jaguar Execs Probably Wouldn't Have Extorted Sex

If you were Jaguar, how would you have felt about Sunday's episode of Mad Men, in which the head of Jaguar's dealers association extorts the ad agency, promising to approve its campaign in return for a night with office manager Joan Harris?

Comments | 1,959 Views

By Rebecca Greenfield

May 29, 2012

Facebook Makes Its Own Advertising Problems

Its second week on the market and Facebook's stock continues to fall, now trading around the $30 mark, and all because of the social network's own stubbornness.

Comments | 1,453 Views

By Connor Simpson

May 19, 2012

Mitt Romney Plays Imaginary President in His First Campaign Ad

In Mitt's first ad for his Presidential campaign, he looks at what the first day of a Romney presidency might look like.

Comments | 7,111 Views

By Eric Randall

May 18, 2012

If GM Pulls Ads from The Super Bowl, Is Any Network Safe?

Just days after General Motors decided to pull all its Facebook advertising, deeming it "ineffective," the automaker has decided it won't be advertising on the Super Bowl broadcast either. Broadcast networks, consider yourselves warned.

Comments | 455 Views

By Rebecca Greenfield

May 16, 2012

Now Facebook Has an Engagement Problem, Too

As Facebook gears up for its big IPO day tomorrow, its hallmark metrics -- advertising and engagement -- have started to look as murky as ever. 

Comments | 1,379 Views

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