In an attempt to move beyond standard promoted tweets, Twitter is trying so hard to legitimize its business model that, well, you're about to find out just how much Twitter really knows about where you shop. And the main privacy model "doesn't actually provide protection," a leading online privacy firm tells The Atlantic Wire.
We have some good news for irritated Facebook phone users. In the coming weeks Facebook plans to add controls to let users hide all those pesky mobile ads if they so desire, a Facebook spokesperson told The Atlantic Wire this afternoon.
We see a man in his garage, rigging the grimly familiar suicide scene of exhaust pumped back into a car. Except the man walks out alive... because Hyundai's new iX35 has 100 percent water emissions. Get it? Neither did anyone else, but Hyundai is just now apologizing.
Today you can find on the website of The Washington Post, above articles reporting how the NRA successfully blocked new gun regulations, ads paid for by the NRA, telling Congress to "Get serious" about doing something about gun crimes. That's called "chutzpah."
The Broadway production of the new musical Matilda got a rave review from Ben Brantley in The New York Times today, but if you only looked at the banner ad that ran above that review, you wouldn't have known.
Forget making the world more open and connected. Facebook has a more pressing, arguably more difficult task ahead: creating advertisements that its billion users both "like" and actually like. And Mark Zuckerberg is finally speaking out about it.
A representative for Grey Group denies trying to fool Reddit with a heart-warming story on behalf of Olive Garden. Chief communications officer Owen Dougherty told The Atlantic Wire. "It would be against our social code of conduct."
It took Facebook about six months to start using all that offline shopping data for more than just "research" and start putting all our rewards cards info to good, lucrative advertising use.
A summary of the best reads found behind the paywall of The New York Times.
He didn't say the word "advertiser" once on Thursday, but Mark Zuckerberg may have made an historic step with Facebook's redesigned News Feed: The homepage for which he once apologized has transformed into a big, engaging platform that marketers already say they love.
Why would the controversial political advocacy organization sponsor a NASCAR race? The same reason a regional headache remedy would: It's cheap.
A summary of the best reads found behind the paywall of The New York Times.
In the latest rather obvious attempt to monetize every inch of its network, Facebook is now trying to charge you to promote not just your own content — they think you'll pay for your friends' wall posts, too.
With a new album out soon, a Grammy performance on deck, and a lot more work needed to resuscitate Myspace, how does Justin Timberlake have time to be the "creative director" of Bud Light Platinum?
Google beat Wall Street expectations with its fourth-quarter revenues of $14.42 billion, but the value of its ads continue to decline, an especially tricky problem with the company's new search competition from Facebook.
As baristas declined to partake and customers complained, the downfall of Howard Schultz's utopian dream continued when AOL's Patch network declared an incredibly strange and possibly unethical partnership with Starbucks.
This most annoying addition, which will allow advertisers a chance to slap unsolicited videos all over the Facebook news feed, is expected to launch by April 2013, sources say.
Seeking Arrangement, the infamous dating website that matches "sugar daddies" and "sugar mommies" with attractive but cash-strapped young people, is inserting itself into the budget debate with a new pitch: to avoid the fiscal cliff, have a rich guy buy you things.
Instagram updated its privacy policy Monday morning in a move designed to make its Facebook partnership all the more official and, more importantly, to prepare itself for all the advertisements inevitably making their way to the app.
From Gifts to Pages — and, oh yeah, Instagram — the year Facebook went public was the year Facebook proved it could make money, mostly through advertising, and even on your phone. Here's how, month by month.
Facebook has confirmed that it is working with certain retailers to try out a "want" button, which unlike the "like" button would accurately indicate consumer desires.
Just as Facebook announced its 1 billionth monthly active user, the social network released its first major commercial, in which the company tries to show how human the Internet activity that involves no face-to-face interaction really is.
Facebook announced Wednesday that it was rolling a new service in 20 countries that would enable users to promote their status updates -- for a price.
Over the last month, Facebook has been spelling out its new take on advertising, a lot of which involves giving your personal information to marketers. Over that same period, its stock price, which had been in freefall since its IPO, has climbed back 25 percent, leading us to believe that Wall Street likes its new data-driven, privacy-challenging ad strategies.
Facebook has defended its new in-store tracking partnership with Datalogix by explaining that it doesn't violate any Federal Trade Commission regulations. That led us to ask what exactly the FTC does protect in the data collection department.
In an attempt to give advertisers more information about the effectiveness of ads, Facebook has partnered with Datalogix, a company that "can track whether people who see ads on the social networking site end up buying those products in stores," as The Financial Times's Emily Steel and April Dembosky explain.
In a post-IPO effort to prove it can still engage its users with advertising, Facebook has started selling ad space that it used to give away for free. The update comes to Facebook Offers, which is the social network's version of daily deals.
The promise of Facebook monetization lies in this chart by Nielsen: It shows people trust their friends above all other forms of advertising--by a lot.
Nokia launched the Lumia 920 today, their new "flagship phone" drumming up excitement because it's one of the first to be optimized for Windows 8. But the Verge busted Nokia for skipping a disclaimer in one of the new ads promoting the extra clear PureView camera feature.
In an effort to appease advertisers, Facebook is cleaning up its fake "like" problem, which actually doesn't sound like it will do much of anything to boost the credibility of a like.
It was the "like" that made Facebook more valuable than the average website or social network, but today we get some disconcerting data about that little tag's real power, or lack thereof.
There was a time when Google said it would never sully its beautiful white homepage with ads, and today we get a very big one for its new tablet, the Nexus 7.
While talking up its mobile strategy world domination plans to the outside world, Facebook has been pushing its employees to shift focus from big to little screen.
Amid Facebook's falling stock price, and word that its biggest investor has sold almost all his shares in the social network, Facebook's director of developer products Doug Purdy gave The New York Times' Somini Sengupta a vision for the company, which was surprisingly vague on the advertising part.
As a result of working closer with brands to fix its unappealing advertising strategy, Facebook has realized that "likes" aren't good enough.
In the latest Siri ad featuring Martin Scorsese, Apple presents an idealized version of the bot, attempting to prove it really does work.
Google's new just-released Nexus 7 tablet commercial has that same heartwarming feel we expect from the company, yet, this time, it doesn't make us want to buy the product.
Since General Motors has come to symbolize everything that's wrong with Facebook's business model, it's no wonder the social network is attempting to win the carmaker's ad dollars back.
The superiority complex of Mac users has been confirmed, again. And we will pay for it.
After the unfortunate timing of General Motor's withdrawal of its Facebook ad-dollars, the social network just got an unexpected endorsement from Coca-Cola, which said it will stick with its precarious model.
Facebook has yet to prove its business model to the world, with its stock hovering at $27, well beneath its $38 IPO price, and its value to advertisers questioned. But of late we've seen some ideas that might make Facebook some real money.
Go Daddy announced they've hired an advertising company for the first time in seven years so they can move away from the advertising style that made the company famous, but so many people hated.
Many commentators are saying that Twitter created its first television ad for advertisers. Then why did it make us a tiny bit emotional?
Adweek has a pretty breastactular article on the science and history of the mammary in advertising today.
Throughout this Facebook IPO fail advertising has gotten a lot of the blame for the social network's lack of stock market success, but today another possible money-making problem has come to our attention: user growth.
Facebook has figured out an ingenious way to capitalize on all that social sharing, finally giving its ad model the edge it needs to impress advertisers and prove the company is worth something.
If you were Jaguar, how would you have felt about Sunday's episode of Mad Men, in which the head of Jaguar's dealers association extorts the ad agency, promising to approve its campaign in return for a night with office manager Joan Harris?
Its second week on the market and Facebook's stock continues to fall, now trading around the $30 mark, and all because of the social network's own stubbornness.
In Mitt's first ad for his Presidential campaign, he looks at what the first day of a Romney presidency might look like.
Just days after General Motors decided to pull all its Facebook advertising, deeming it "ineffective," the automaker has decided it won't be advertising on the Super Bowl broadcast either. Broadcast networks, consider yourselves warned.
As Facebook gears up for its big IPO day tomorrow, its hallmark metrics -- advertising and engagement -- have started to look as murky as ever.
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