Suddenly, Facebook's Advertising Problem Is a Problem
Less than a week before Facebook starts its IPO roadshow on Monday, advertisers have started to figure out that Facebook's ad strategy isn't all that strategic.
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In an attempt to move beyond standard promoted tweets, Twitter is trying so hard to legitimize its business model that, well, you're about to find out just how much Twitter really knows about where you shop. And the main privacy model "doesn't actually provide protection," a leading online privacy firm tells The Atlantic Wire.
Less than a week before Facebook starts its IPO roadshow on Monday, advertisers have started to figure out that Facebook's ad strategy isn't all that strategic.
Starting on May 2, advertisers will be able to buy the privilege of slapping their logo on the Tumblr dashboard.
With the launch of a new "Play Button" feature, Spotify's streaming music service will soon live not only in its iTunes-like app but also comfortably on any website on the Internet.
Every day The Atlantic Wire highlights the video clips that truly earn your five minutes (or less) of attention.
We've enlisted the help of a former '60s-era ad exec to run down the factual inaccuracies and anachronisms of Mad Men.
Sunday's Mad Men took a darker than usual turn, set against the backdrop of the actual story of Richard Speck's rape and murder of 8 student nurses in 1966.
The beloved and cozily familiar Quaker Oats man looks a tad different these days. Larry—did you know his name is Larry?—has been put on a Photoshop diet.
Belvedere Vodka is getting some much deserved backlash on social media after they posted an ad on their Facebook and Twitter pages Friday that seems to make light of sexual assault.
It was good while it lasted.Twitter announced on Tuesday that it's expanding its ad offerings so that brands like American Express can send promotions not only to users who follow their accounts but also "to mobile users that share similar interests with their existing followers."
New York City & Company, the city's official marketing and tourism organization, has a new ad campaign incorporating the text-and-IM-speak of the millennials they hope to engage. The tagline: "NYC <30."
Every day The Atlantic Wire highlights the video clips that truly earn your five minutes (or less) of attention.
You might be sad to learn that Facebook sends an average of 16 percent of the things you post on Facebook to your friends' news feeds. Then again, you might be glad.
About a month into its Pre-IPO rush to make money off of us, Facebook has announced a bunch of new features that will simultaneously please advertisers and annoy users.
Twitter's new plan to start offering business access to at least the past two years of tweet data reads like an attempt to start generating some revenue for the company.
Every day The Atlantic Wire highlights the video clips that truly earn your five minutes (or less) of attention.
Google may be catching all flack this morning for tracking iPhones, but Apple doesn't care about users' privacy either. In fact, the company already tracks users' every move.
Get this, America: old people are dating. They may, in fact, be better at dating than you are.
Trying to raise bunches of money from investors for its upcoming initial public offering, Facebook's trying to prove it can make money off of all that social networking we do.
Sifting through Facebook's S1 filing, DealBook's Andrew Ross Sorkin has discovered a semantic error, the social network does not have 483 million active users, but rather, more accurately, boasts 483 engaged users.
As Internet use moves from the big screen to littler pocket computers, Facebook is struggling with turning its popular, yet buggy, phone aps into money-makers.
Much hay has been made this week about the sexyyy new ad campaign for Oscar nominee Jean Dujardin's new movie Les Infideles. While les infideles actually translates to "the players," it sure looks like infidelity to us dumb-dumb Americans. In these Newt-shaming times, are people really trying to sell adultery?
Twitter's super excited about Super Bowl Sunday, in part, because they've set up a number of forward-thinking social media marketing strategies with big companies like GE and Audi that revolve around sponsored hashtags.
Google doesn't do a very good job identifying us based on our Internet habits, according to our very small and not-too-scientific, 12-person study of The Atlantic Wire staff.
It's easy to laugh at the just released report from British advertising watchdogs scolding Groupon for selling snake oil after the company helped peddle an anti-aging serum last October.
Nike is a brand well known for its go-get-em branding and you-can-do-it attitude, and thanks to yet another winning quarterly earnings report, the nearly half century-old company is showing no signs of letting up.
Starting this week, Facebook is "thoughtfully and slowly" rolling out its latest ad product: a predictably personalized thing called featured stories that will appear in users' News Feeds.
We hate to be the bearers of obvious news, but Facebook is making money off of your profile. Yes, even the new and improved and so far sort of confusing Timeline edition.
Rob Siltanen, an ad executive who worked at TBWA/Chiat/Day, the agency that created Apple's "Think Different" campaign, has decided to set the creation story record straight for the famed ads, coming out with his full account in Forbes.
Have you always wondered which website you read evokes the most emotional reactions? Advertisers have, and thanks to a new study commissioned by Facebook, science reports that the most emotionally engaging website is none other than … Facebook.
In a new campaign ad running in Iowa, Rick Perry seeks to capitalize on the anti-momentum he got when he struggled to remember which federal agency he'd cut in a televised debate
While the last shuddersome condom ad campaign from abroad has fake unborn children friend-requesting men, it's hardly the first bizarre way foreigns have peddles their rubbers.
Just over two weeks after announcing its intentions, Twitter is starting to drop ads — ahem, "promoted tweets" — into users' timelines.
Yesterday the company announced a new feature that not only informs users why targeted ads appear but also provides a little ammo to detonate an unsavory targeted ad.
Nokia's hot new smart phone, the Lumia, is a little hotter than the corporation's South American marketers probably desired: It trasnlates to "prostitute" in Spanish.
Plus: There's suddenly reason for optimism in the NBA lockout talks
Which probably explains why TV ad prices are rising despite declining viewership
Plus: The best Russian oligarch fight you'll see this year
Plus: Charlize Theron dances with Grace Kelly to sell perfume
We've never seen cops look so hip and with it
Geeks are apparently fashionable now
The news feed is about to more cluttered and lot more profitable for Facebook
Some think it's a clever viral marketing stunt. Others think it's pretty sexist
Maybe "Promoted Tweets" will get Tweeters used to the idea of an ad-filled Twitterverse
Plus: Slate calls out the world's oldest man
A composite image of a pop group fooled the nation of fans
Cadbury finally pulls an advertisement accused by Campbell and black activists as being racist
Even when he's selling plumping mascara, the Black Swan director makes the shots his own
Weren't detergent bottles so much more awesome in the '70s?
The social networking behemoth now delivers one of every three online ads
Taco Bell launches ad campaign demanding an apology from the firm who sued them
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