Tim Cook's vague references to Apple's iTV plan on Tuesday night sounded less like "coy" admissions about a much rumored plan to take over the living room, and more like the exact same company line we've been hearing for years about Apple TV 2.0, which have resulted in everything but the television of the future.
One of the bigger announcements out of Apple CEO Tim Cook's appearance at the D11 conference Tuesday night was the appointment of Lisa Jackson to run Apple's environmental responsibility efforts. That and some other big stuff — you know, like maybe the iWatch or the iTV.
So, Apple's big plan to talk cable companies into making the iPod of the television industry thus far involves getting Time Warner to let it put HBO Go on its box (if you buy a cable subscription!), something other similar boxes already do. How very unexciting.
As content providers continue to intimidate tech companies with a couch-potato conundrum, the latest innovation in the war to win your living room is not some new gadget from Apple or Netflix — it's a protocol that helps our screens talk to each other.
The Wall Street Journal now has sources saying Apple is testing set designs with Samsung — but that this "isn't a formal project yet." To that, the tech world says: duh.
To bring us that next-level television, hopefully cord-cutting gadget we all want, Apple needs to woo the cable companies to make some deals, which it is apparently having trouble doing, sources "familiar with the company's plans" tell Bloomberg's Adam Satariano and Alex Sherman.
One year ago today Steve Jobs stepped down as CEO of Apple anointing Tim Cook king of the iKingdom and by many metrics he has done a good job as leader of the gadgeteers.
The latest details of Apple's television whims give us a better idea of what the company hopes to create, which just happens to fit into the TV code Steve Jobs said he had "cracked" before his death.
Cable companies are concerned about flat growth and a rising number of potential customers interested in other things. So what's a cable company to do? Enlist Apple to get people to subscribe again, of course.
Something must've been lost in translation last Friday, when everybody got excited about Foxconn's CEO Terry Gou's confirmation of the inevitable release of an Apple television.
Either the chief executive of Foxconn is running his mouth or the much-blogged about Apple television is in the works.
This afternoon we get a mysteriously sourced report that Apple is in talks with three major movie studios to stream their offerings on a future device (Apple TV, right?).
Apple TV got a makeover this week, too, but, unlike with the iPad, the revamped specs don't have reviewers delighted.
Tim Cook unveiled a new iPad with a high-res Retina display, a faster A5X processor and an upgraded camera at the Yerba Buena Center for the Arts in San Francisco on Wednesday.
The fanboy blogs are abuzz with thinly sourced reports about what Apple will unveil at next Wednesday's new product party in San Francisco, but after reading some of Apple's recent patent filings, we have one of our own: iPad 3D.
Without the hope of the iPhone 5 anytime soon, the Apple rumormongers have turned to Apple TV for all of their tech-gadget fantasies.
Before we get carried away with 2012 Apple rumors, let's get the facts straight about what the Apple media event later this month entails.
We've known Apple has had TV ambitions bigger than its relatively useless TV box for awhile, but according to the The Wall Street Journal's Jessica Vascellaro and Sam Schechner, Apple is really, really thinking about it now.
In the race for who can win TV, it's been Apple-this and Apple-that, but the once-shamed Google's been making serious moves lately.
The New York Times's Nick Bilton thinks he knows what Steve Jobs meant when he said he "cracked" the problem with the Apple TV and it has something to do with its beloved/creepy/scary new AI robot Siri.
A quote from the Steve Jobs biography has the Apple TV rumor mill up and running again.
Microsoft announces streaming in Xbox Live, but it can't replace a cable box
Few customers were interested in renting shows
The new CEO might not be able to handle uncharted territories
A new software update makes the device a lot more useful
The new device could include a Wii-like remote and revolutionary gaming abilities
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