Topic: Branding

AP: Now Less Slanted

AP via Poynter

The Associated Press has a new logo -- its first in 30 years! -- and it looks much more upright instead of slanting off to the right as the old one did.

By Adam Clark Estes

Nov 11, 2011

How to Pronounce American Brand Names in Chinese

The New York Times has published an interactive feature that doubles as Rosetta Stone lessons for continent-hopping businessmen, with a very 21st-century piece in the World section on the pronunciation and meanings of Western brand names in Chinese.

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