Topic: Branding

The New American Airlines Design Is Decidedly (if Desperately) More American

American Airlines

Want to fly the jingoistic skies? Look no further American Airlines, whose parent company filed for bankruptcy in 2011, but which revealed today a new, vaguely patriotic logo and flag-heavy planes.

By Adam Martin

Feb 23, 2012

AP: Now Less Slanted

The Associated Press has a new logo -- its first in 30 years! -- and it looks much more upright instead of slanting off to the right as the old one did.

Comments | 1,035 Views

By Adam Clark Estes

Nov 11, 2011

How to Pronounce American Brand Names in Chinese

The New York Times has published an interactive feature that doubles as Rosetta Stone lessons for continent-hopping businessmen, with a very 21st-century piece in the World section on the pronunciation and meanings of Western brand names in Chinese.

Comments | 6,763 Views

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