Cable companies are concerned about flat growth and a rising number of potential customers interested in other things. So what's a cable company to do? Enlist Apple to get people to subscribe again, of course.
Today, Rebecca Greenfield wrote about young, traditional media-shunning cord-cutters. In the comments section, we heard from a 60-year-old who cut her cable subscription—but is keeping her newspaper subscription.
Rebecca Greenfield showed why cable companies should be less worried about cord-cutters than cord-nevers. One of our commenters explains why he'd never pay for cable.
Lots of people would like to pay HBO for online-only access to its programs, but at the moment the network apparently doesn't think that potential customer base is worth the trouble.
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